Title: CVM Manager
Company: MTS
Location: Moscow
Experience: 1 to 3 years
The partner and subscription product promotion team is looking for a CVM Manager who will turn data and figures into measurable business growth through customer communications.
Responsibilities:
- Develop and launch communication strategies;
- Analyze the audience and its needs, initiate customer research and form proposals for improving user experience based on the results;
- Create and implement marketing campaigns, including testing communications and analyzing them;
- Collaborate with related departments, the product team, and the marketing campaign execution team;
- Manage channels within marketing activities, understanding how they work (push, SMS, email, etc.);
- Analyze the effectiveness of advertising campaigns and optimize them.
What we expect from you:
- Marketing experience of at least 1 year;
- Knowledge and understanding of the principles of operation of advertising channels and attribution models;
- Experience with web and app analytics systems;
- Knowledge of segmentation and personalization fundamentals;
- Experience in independently launching marketing communications;
- A/B testing skills.
What we offer:
- Convenient work format: five-day work week from Monday to Friday, with flexible start and end times to be agreed with the manager;
- Voluntary medical insurance from the first month of employment, including dentistry. We also cover 50% of the VMI cost for relatives;
- Accident insurance from the first month of employment. Financial assistance in difficult life situations;
- In-house general practitioner and massage services. Psychologist consultations and employee support program;
- Vacation of 28 calendar days + 3 days for non-standard working hours;
- Reimbursement of expenses chosen by the employee, e.g., for sports, mortgage, or food. Special offers from partners and discounts from MTS ecosystem products;
- Company-paid mobile communication and preferential tariffs for family members;
- Subscription to the online cinema KION, MTS Music service, MTS Lines book service, unlimited messengers, and social networks;
- Own corporate university, online library, and paid external training for career development.
Skills: Audience Segmentation, Marketing Metrics, Target Audience Analysis, CVM, CRM
