Developing wholesale and retail company with its own chain of ХоzМир stores is looking for a Head of Marketing.
The company now wants to systematize marketing and is looking for a Head of Marketing who can build the function almost from scratch and directly influence sales in both retail and wholesale directions. This is a hands-on leadership position.
We don't need a manager who only assigns tasks to the team and controls agencies. At the current stage, it's important to be able to delve into tasks independently and do a significant part of the work with your own hands: analyze data, launch and adjust advertising activities, work with content, contractors, the website, CRM, and local store promotion. The company adheres to a reasonable approach to costs, so the marketing team and budget will be compact. A person who knows how to achieve results without excessive resources and find effective solutions with clear economics is important.
Main Task
Create a working marketing system that helps the business to:
- Increase retail store sales;
- Attract new B2B clients;
- Increase repeat sales;
- Increase average check and purchase frequency;
- Understand the effectiveness of each marketing channel;
- Make decisions based on data, not just marketing hypotheses.
Responsibilities
Build marketing as a system:
- Conduct an audit of current marketing activities;
- Identify priority development areas;
- Develop a marketing plan for a month, quarter, and year;
- Define key performance indicators;
- Establish interaction between marketing, sales, procurement, and retail;
- Create a clear system of marketing analytics and reporting;
- Initially, a small team is expected, so the manager will perform some tasks independently, and some through internal employees and external contractors.
Develop the retail direction:
- Work on increasing store traffic;
- Develop and evaluate promotions and special offers;
- Increase average check and purchase frequency;
- Develop loyalty programs;
- Engage in local promotion of retail outlets;
- Work with geo-services and maps;
- Organize digital and offline advertising;
- Analyze marketing effectiveness for each retail outlet;
- It is important not just to propose an advertising activity, but to understand: how much it costs → how many clients it brings → what turnover and margin it generates.
Develop the B2B direction together with the sales department:
- Find effective channels for attracting new wholesale clients;
- Develop marketing materials and commercial proposals;
- Improve the client acquisition funnel;
- Launch repeat sales mechanics;
- Segment the client base;
- Work with CRM communications;
- Analyze customer acquisition cost and return on marketing investment.
Digital Marketing. You need to be confident and, if necessary, able to work independently with the main tools:
- Contextual advertising;
- SEO;
- Social networks;
- Content;
- Website and landing pages;
- Email, SMS, and messenger marketing;
- CRM marketing;
- Yandex Maps / 2GIS and other geo-services;
- Web analytics;
- Advertising analytics;
- The company does not expect one person to be the best specialist in absolutely all digital tools. However, it is important to be able to independently understand the task, assign it to a contractor, check the result, and, if necessary, do part of the work yourself.
Manage contractors and a compact budget:
- Select contractors;
- Formulate clear technical specifications;
- Monitor deadlines and quality;
- Check results using data;
- Discard ineffective channels;
- Reallocate budget towards tools that provide measurable commercial effect;
- It is especially important for the company to be able to work according to the principle: not "how much more needs to be invested," but "how to get the maximum result with available resources."
The ideal candidate will have:
- Marketing experience of 3+ years;
- Experience in a leadership role or independent responsibility for the marketing function;
- Independently planned and implemented marketing activities;
- Was responsible for marketing results, not just for a specific area of work;
- Worked in retail, wholesale, FMCG, distribution, DIY, home goods, or related fields;
- Understands the specifics of both B2C and B2B simultaneously;
- Can work not only at the strategic level but also hands-on;
- Independently launched marketing projects;
- Able to analyze the effectiveness of advertising channels;
- Understands CAC, CPL, ROMI, conversion, average check, LTV, and marketing economics;
- Proficient in working with CRM and analytical systems;
- Experience interacting with agencies, freelancers, and contractors;
- Able to independently set priorities.
Your approach is especially important. This role is suitable for someone who is comfortable working in an entrepreneurial environment where:
- There is no large marketing team;
- There are no multi-million dollar advertising budgets;
- Decisions need to be made quickly;
- Some tasks need to be performed independently;
- Marketing results are primarily evaluated through sales and financial indicators. It is important for the company that the manager does not limit themselves to stating problems or formulating ideas.
We are looking for someone who can:
- Identify a problem or growth opportunity;
- Propose a specific solution;
- Justify it with data;
- Independently organize implementation;
- See the initiative through to completion;
- Be responsible not only for the idea but also for its implementation and the final commercial effect;
- If you prefer managing a large team of specialists and delegating most of the operational work, this position is likely not for you. If you enjoy creating systems independently, testing hypotheses, proposing solutions, taking responsibility for their implementation, and seeing the results of your work in numbers, we would be interested in meeting you.
What we offer:
- Official employment under the Labor Code of the Russian Federation;
- Fixed salary + bonus based on business results and marketing effectiveness;
- The level of the fixed part is discussed individually during the interview and depends on the candidate's experience, competencies, and level of independence;
- The bonus part is tied to agreed financial and marketing results;
- Transparent agreements on goals and expected results;
- 5/2 schedule from 09:00 to 18:00;
- Work format initially - office;
- After 6 months of successful work and achievement of agreed results, a hybrid format may be discussed;
- Weekends - Saturday and Sunday;
- Direct interaction with company management;
- Opportunity to influence marketing strategy and commercial results;
- High level of autonomy;
- Opportunity to gradually develop the marketing function along with business growth;
- Discounts on company products.
