Hello!
Lamoda's loyalty program team is looking for a Marketing Manager.
We don't just create discounts, but a customer experience that helps millions of shoppers return to Lamoda again and again. Privileges, partner collaborations, special projects, events, and gifts are all part of our loyalty program.
If you enjoy coming up with unconventional marketing mechanics, launching full-cycle projects, and seeing your ideas turn into real products with measurable business impact, we'll be happy to meet you!
What you'll be doing:
- Analyzing trends, best practices, and marketing mechanics aimed at increasing loyalty and customer retention;
- Developing new privileges in collaboration with cross-functional teams, agencies, and external partners (special projects, events, collaborations, partner promotions, etc.);
- Generating ideas and launching projects for creating physical gifts for customers — from concept to implementation;
- Managing full-cycle marketing projects: coordinating participants, controlling deadlines, budget, and quality of execution;
- Managing project economics, assessing the effectiveness of initiatives with the analytics team, conducting post-analysis, and forming recommendations;
- Conducting customer experience research (NPS, satisfaction, feedback) and searching for new hypotheses for loyalty program development.
What we expect:
- 3+ years of experience in implementing full-cycle marketing projects (special projects, partner collaborations, event marketing, merchandise development, advertising campaigns, brand activations, etc.);
- Experience in independently managing projects from idea to launch;
- Creative thinking combined with strong business logic: the ability to justify ideas through business value and impact on key metrics;
- Good awareness of marketing trends, special projects, and partner integrations;
- Ability to effectively build communication and work with a large number of cross-functional teams and external partners;
- Interest in the fashion industry and understanding of current trends;
- Portfolio with implemented projects.
Will be a plus
- Experience working in a creative agency or in-house team of a major brand;
- Experience with loyalty programs, CRM, or retention marketing;
- Experience in developing partner projects and collaborations;
- Experience conducting customer research.
What we offer:
- Official employment according to the Labor Code of the Russian Federation;
- Competitive "white" salary (base salary + semi-annual bonus);
- Hybrid work format (2 days a week in a modern office in Moscow);
- Extended VHI program with dental care;
- Opportunities for professional and career growth;
- Corporate training and a developed corporate culture;
- Monthly discount on purchases at Lamoda up to 25%;
- Work in a strong team of professionals with the opportunity to influence the development of the loyalty program for millions of customers;
- No Dress Code.
