The perfumery and cosmetics supermarket Zolotoye Yabloko is looking for a Head of Loyalty and CRM Department
Responsibilities:
- Develop the loyalty program and CRM strategy
- Manage the complete customer lifecycle and LTV growth
- Be responsible for the P&L of the loyalty program: build the economics, forecast ROI, manage the budget, and ensure the profitability of all activities
- Develop and implement mechanics to increase engagement and loyalty: cashback, multi-level system, exclusive privileges, partner programs, gamification elements
- Create and update the program's value proposition for different audience segments
- Conduct competitive analysis and test new hypotheses
- Initiate and oversee the development of the technological ecosystem (CRM, CDP, marketing automation) for a deep understanding of the customer
- Develop a system of personalized communications across all channels (email, push, SMS, messengers, on-site notifications)
- Build effective processes for planning, implementation, and analysis of campaigns within the team and at the interface with the IT, marketing, product, and finance departments
Candidate Expectations:
- 3–5 years of experience in CRM and loyalty, retail/e-com experience will be an advantage
- Practical experience in managing and developing a loyalty program
- Knowledge of metrics, economics, and customer base analysis
- Experience with CRM/CDP
- Skills in assigning tasks to IT and product teams
- Team management experience (lead / head)
- Proficiency in analytics tools, A/B tests, BI
Conditions:
- Personal salary offer and official employment
- Voluntary medical insurance with dentistry
- Career consultant assistance is offered for choosing an individual development path
- Headquarters in the center of Yekaterinburg with its own bar, relaxation areas, amphitheater, and a garden of date palms, ferns, and giant ficuses
- Partial compensation for meals when working from the office
- Open dialogue with top managers and a friendly team
- English language learning with a teacher, compensation for training, and participation in conferences for you to grow with the company
- Corporate discount at Zolotoye Yabloko, as well as bonuses and promotions from partners
- Large-scale corporate events, book and sports clubs, small talk, and many other informal meetings
- No restrictions on dress code or appearance
