Hello!
The Lamoda Loyalty Program team is looking for a Marketing Manager.
We create not just discounts, but a customer experience that helps millions of buyers return to Lamoda again and again. Privileges, partner collaborations, special projects, events, and gifts — all this is part of our loyalty program.
If you enjoy coming up with unconventional marketing mechanics, launching full-cycle projects, and seeing your ideas turn into real products with measurable business impact, we'd be happy to meet you!
What you will do:
- Analyze trends, best practices, and marketing mechanics aimed at increasing loyalty and customer retention;
- Develop new privileges in collaboration with cross-functional teams, agencies, and external partners (special projects, events, collaborations, partner promotions, etc.);
- Generate ideas and launch projects for creating physical gifts for customers — from concept to implementation;
- Manage full-cycle marketing projects: coordinate participants, control deadlines, budget, and quality of execution;
- Manage project economics, jointly with the analytics team, evaluate the effectiveness of initiatives, conduct post-analysis, and form recommendations;
- Conduct customer experience research (NPS, satisfaction, feedback) and look for new hypotheses for loyalty program development.
We expect:
- At least 3 years of experience in implementing full-cycle marketing projects (special projects, partner collaborations, event marketing, merchandise development, advertising campaigns, brand activations, etc.);
- Experience in independently managing projects from idea to launch;
- Creative thinking combined with strong business logic: ability to justify ideas through business value and impact on key metrics;
- Good awareness of marketing trends, special projects, and partnership integrations;
- Ability to effectively build communication and work with a large number of cross-functional teams and external partners;
- Interest in the fashion industry and understanding of current trends;
- Portfolio of completed projects.
Will be a plus
- Experience working in a creative agency or in-house team of a major brand;
- Experience with loyalty programs, CRM, or retention marketing;
- Experience in developing partner projects and collaborations;
- Experience in conducting customer research.
We offer:
- Official employment under the Labor Code of the Russian Federation;
- Competitive "white" salary (base salary + semi-annual bonus);
- Hybrid work format (2 days a week in a modern office in Moscow);
- Extended VHI program with dentistry;
- Opportunities for professional and career growth;
- Corporate training and a developed corporate culture;
- Monthly discount on purchases at Lamoda up to 25%;
- Work in a strong team of professionals with the opportunity to influence the development of the loyalty program for millions of customers;
- No Dress Code.
