Senior Portfolio & Activation Manager
Develop and align with key stakeholders Bars category strategy in Central Eurasia, focusing on growth opportunities to drive penetration. Design and execute Bars activities calendar (portfolio innovation pipeline; media framework for paid, earned, shared, and owned media; local amplification program) that will help deliver business KPIs. Connect the Bats strategy with key business processes via S&OP.
What will be your key responsibilities?
Brand Management:
- Strategy ownership: Lead development of Bars strategy & deployment in Central Eurasia unit.
- Portfolio management: Lead creation and implementation of portfolio innovation pipeline in line with the S&OP+ cycle according to the stages process.
- Pricing strategy: Oversee and recommend the Bars portfolio pricing strategy in partnership with the strategic revenue team.
- Market analysis: Identify & capture market, competitors, and consumer insights that provide the foundation for marketing strategy.
- Cross-regional exposure: Get and incorporate learnings from other markets. Create networking with other markets in order to share ideas and implement activities where applicable.
- Brand & Engagement capabilities: Ensure translation of Brand Toolkit into marketing activations that tell a consistent, engaging brand story and build distinctive brand assets.
- Category-first mindset: Co-lead Bars category reviews in Central Eurasia together with Category teams.
- Budget control: Control media budget spent according to ROI guidance and key brand priorities.
- Continuous learning: Ensure the excellence of brand activity execution via effective cross-functional cooperation. Evaluate the results of activities, codify and leverage learnings, and prepare post-launch reviews.
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