You will be:**

• Participating in the development and implementation of the long-term and mid-term strategy for the brand/brands;
• Developing and implementing an activity plan to support the brand/brands within a one-year perspective, including the e-commerce channel;
• Participating in the development of the brand communication platform, as well as toolkits for implementing programs within retail chains, including advertising images for retail chains and visual content for the e-commerce channel;
• Analyzing market and brand data based on available databases from analytical agencies and internal data (Nielsen, GFK, sell-in, sell-out by channels, brands, retail chains, etc.);
• Preparing and providing comprehensive analytics of Nielsen data trends on a monthly basis;
• Regularly tracking trends: analysis of competitors, category trends, launches, market activities;
• Managing the brand in terms of: flavors, packaging formats, pricing policy, P&L
• Developing and launching product initiatives, PPA, as well as seasonal portfolio within the allocated brand/brands;
• Developing and implementing programs for brand activation at national and regional levels, as well as within specific retail chains;
• Developing packaging designs within the brand;
• Supporting the execution of activities based on Brand Plans;
• Building effective communication and establishing work processes with external partners (agencies) and other departments within the organization;
• Participating in initiating consumer research to identify, understand, and monitor consumer demands and needs;
• Tracking and managing brand image indicators for the brand/brands;
• Responsibility for all aspects of assigned projects: project support, assistance in executing key launches and projects/campaigns with post-analysis;
• Controlling the marketing budget on a monthly basis;
• Participating in all interdepartmental events and special projects (e.g., seasonal programs, new product launches, promotional campaigns, etc.).

We offer:

• competitive salary, annual salary review;
• extended voluntary medical insurance with dental care;
• meal compensation;
• comfortable and modern office in the center of Moscow;
• hybrid work format / shortened working day on Fridays;
• employee support program (psychological, legal, financial consultations), corporate discount program;
• dynamic environment — work "on the go" with a focus on results;
• professional growth and development;
• the opportunity to implement your ideas!

We expect:

• Higher education in marketing, management, economics, sociology, advertising, etc.;
• Minimum 4 years of experience in a similar position (Brand Manager, Senior Brand Manager, etc.) in the FMCG industry;
• Participation in brand strategy development, brand building, innovation and brand activation development;
• Experience in effective interaction with BTL, advertising, media, and creative agencies;
• Experience in project management and cross-functional interaction;
• Experience working with brand portfolio(s), P&L analysis (profit and loss), brand portfolio growth analysis, profitability, and investments;
• Experience working with a portfolio in terms of product assortment: core product, new products, pricing (PPA), product weight, impact on product performance and quality improvement;
• Participation in creating pricing and brand promotion strategy;
• Knowledge of English (Proficient level);
• Confident use of programs (Excel, Word, PowerPoint, Nielsen);
• High level of written and oral communication skills, including presentation skills;
• High level of responsibility and leadership in tasks, projects, and processes;
• Analytical mindset with a focus on insights and data-driven solutions;
• Openness to new ideas.