belle you** Moscow Experience: From 1 to 3 years

We are looking for not just an SMM specialist, but a strong marketer who understands that content is a tool for sales and business growth.

We need a person who feels Belle You, but at the same time thinks in numbers: sees the connection between content, traffic, conversion, and revenue. Someone who knows how to create aesthetic and emotional content without losing focus on sales and performance.

This role is for a specialist who can maintain balance: engaging content – for brand love, selling content – for business growth.

Tasks

1. Content as a Business Tool • Develop SMM strategy in conjunction with marketing, e-commerce, and retail. • Formulate a content plan for capsule launches, promotions, news, and commercial tasks. • Build a systematic sales funnel in social networks. • View content in a 360° format: from reach to revenue.

2. Content Creation • Independently create: • texts (including sales copy); • visuals; • Reels / videos. • Write strong sales copy: using triggers, pain points, values, storytelling. • Create content that is read to the end, saved, and leads to purchases.

3. Brand & Performance Balance • Maintain and develop Belle You's visual code. • Maintain a balance between: • emotional, engaging content; • selling and conversion-oriented content. • Adapt trends to the brand's DNA without losing identity.

4. Working with Algorithms and Growth • Deeply understand the algorithms of Instagram, TikTok, VK, Telegram, Max* and use them for scaling. • Develop formats that: • increase reach; • enhance engagement; • drive traffic; • convert to sales. • Constantly test hypotheses and scale successful solutions.

5. Performance Approach • Work with KPIs: • reach, • engagement, • audience growth, • traffic, • conversion, • revenue from social networks. • Analyze content effectiveness. • Make decisions based on data, not intuition. • Forecast growth and suggest scaling points.

6. Tools • Proficient in: • Photoshop / Lightroom / Figma / Canva; • CapCut / Premiere Pro. • Understanding of composition, storytelling, content rhythm. • Skill in working with social media and e-commerce analytics.

What's important to us • Experience in fashion / lifestyle. • Strong marketing thinking (social media strategy, positioning, and customer focus, thinking through the analysis of capsule launch effectiveness). • Understanding of brand economics and sales channels (ability to build a sales funnel in social networks). • Skill in writing sales copy (storytelling). • Ability to work independently and take responsibility for results. • Proactivity: suggest, test, scale. • Interest in femininity, body, comfort, and well-being.

The result we expect • Social networks as a full-fledged sales channel. • Growth in reach, followers, and engagement. • A systematic content funnel. • Strengthening of the brand's recognizable visual code. • Regular formats that are saved, discussed, and lead to purchases.

With us you will get

• Opportunity to implement ambitious ideas and projects
• Work in a friendly team of highly skilled specialists ready to share experience and help with adaptation
• Corporate culture focused on high results and continuous improvement
• With us, you will have the opportunity to influence the business and see the results of your work
• Comfort and decent conditions: work in a cozy modern office in the center of Moscow
• Participation in team building and active corporate life
• Free access to training programs of the corporate university
• Unlimited opportunities for networking and useful connections
• White salary (official employment and salary)
• Discount on company products