KRYGINA cosmetics** - an innovative brand of decorative and skincare cosmetics for active urban life.

The mission of KRYGINA cosmetics: to inspire women to live beautifully and support them on this journey. With our approach, we create a space for women to live a bright and active life, enjoy themselves, and unlock their beauty potential to the fullest. This is precisely why every woman has a brand friend, assistant, and life companion - KRYGINA cosmetics.

We are looking for an SMM specialist to join our Marketing team.

Please write a short cover letter:

- your salary expectations

- link to your portfolio

**Applications with a cover letter will be considered with priority :)

Role Description: Responsible for the development and daily management of KRYGINA cosmetics' own social media channels (Instagram, Telegram, as well as VK and Pinterest). Independently produce content (stories, reels, posts, promo banners) in close collaboration with the Art Department and Marketing Director, maintain the brand voice through founder Elena Krygina, ensure audience engagement, manage the community, and report on the performance metrics of your initiatives.

SMM Mission within the brand: Daily convey the KRYGINA cosmetics brand platform to the audience through live, authentic content on the brand's own channels.

What you will do:

• Develop and implement the content strategy for the KRYGINA cosmetics brand on social media (Instagram, Telegram, VK, Pinterest) in accordance with the brand platform and architecture.
• Manage and moderate KRYGINA cosmetics brand accounts on social media, ensuring communication consistency in line with the brand's tone-of-voice.
• Create content for social media in close collaboration with the Art Department: image-based, educational, and promotional content.
• Independently develop materials for daily posting – quick/current content (stories/short videos), promo banners, etc.; independently create content from scratch, work with stock materials (photos/videos), and independently edit videos.
• Differentiated work with channel formats: Instagram – emotions, aesthetics, mood boards, storytelling, Elena Krygina's voice; Telegram – exclusive launches, behind-the-scenes, life hacks, dialogue with the team, a sense of belonging to the brand's inner circle.
• Support large product launches (develop launch support concept considering product USP and platform/audience specifics, create content plan).
• Work with UGC and creator-led content: set briefs for small creators, integrate purchased videos into own content, repost brand mentions in stories.
• Analytics and reporting on the effectiveness of conducted initiatives with recommendations for future periods.
• Develop and implement special projects/collaborations with other brands on social media to steadily increase reach and audience engagement (initiate projects, write briefs).
• Organize contests on the brand's social media.
• Work with reputation in the digital environment: monitor and respond to comments.
• Monitor competitors, promptly implement modern trends, launch new channels.

What we expect:

• At least 3 years of experience as an SMM manager – mandatory.
• Confident command of content creation and editing tools for Reels/Stories (e.g., CapCut, Premiere Rush) and basic graphic editors (Adobe Photoshop/Illustrator).
• Understanding of social media analytics and advertising accounts, for example, LiveDune.
• Text writing skills (copywriting) in accordance with the brand's tone-of-voice.
• Experience with UGC, creators, influencer integrations – will be a plus.
• Knowledge of task management systems (Bitrix24 or similar) – desirable.
• Experience in the beauty industry – will be a significant plus.
• Higher education; major in marketing, advertising, PR, journalism, design – desirable.

What qualities we will pay attention to:

1. Willingness to independently and regularly appear on camera (stories, brand videos) – however, the requirement for external attractiveness is not a priority: a harmonious image and confidence in front of the camera are sufficient.
2. Creativity and organization.
3. Flexibility and ability to adapt to changes, find effective solutions.
4. Initiative, ability to build effective relationships within the team.
5. Ability to produce a large volume of content (photo/video) independently without loss of quality and speed.
6. Friendliness and tact in communication with the brand's audience.

What we offer:

• Work in a young, cool, and ambitious team of the fast-growing KRYGINAcosmetics brand;
• Office in a beautiful historic mansion, a 5-minute walk from Kropotkinskaya metro station.
• Flexible work schedule: 5/2, Mon-Fri, 9:00-18:00/10:00-19:00; Fridays have a shortened workday by 1 hour.
• Hybrid work format after successful probation period (4 days in the office, 1 day remote);
• Official employment according to the Labor Code of the Russian Federation from the first day, 100% official salary;
• Discounts on KRYGINA cosmetics products and KRYGINA studio services;
• Developed corporate culture: internal and external corporate training, cool and unique company traditions, offsite team events, regular entertainment events in the form of concerts, gifts from the brand, feedback culture, working in a unified environment with great professionals who are passionate about their work!

What stages you will go through:

1. We will contact you via messenger to schedule a convenient time for a phone interview.
2. During the phone interview with HR, we will discuss your experience and expectations.
3. During an in-person interview at the office with your future manager, we will explain the workflow, and discuss priority business goals and objectives.
4. We will ask you to complete a short test task.
5. We will send an offer if there is a match! :)