Social Media Content Producer

at THE CULTT

Hybrid, office in Moscow, Salary discussed individually

THE CULTT is the largest resale platform for bags and accessories from world brands in Russia.

What you will do — Develop and implement the brand's content strategy — Plan and publish content on all brand platforms together with the creator, ensure regularity and quality of output — Adapt content to the specifics of different platforms — Manage content production: assign tasks to internal and external creators, designers, and editors, monitor deadlines and quality of results — If necessary, independently shoot video content, edit simple Reels / Stories, and assemble basic visual materials without involving the team for each task — Control the visual and stylistic level of the content — Come up with new sections, formats, and engagement mechanics, test hypotheses, and scale working solutions — Analyze content performance, draw conclusions about which formats and topics work best, and propose ideas for their further scaling — Constantly search for ideas, personalities, products, and opportunities within the brand that can be turned into relevant and organic content

Requirements — At least 1 year of SMM experience and the ability to independently manage a brand's social media presence — Strong interest in fashion and the premium segment: follow the industry, brands, personalities, trends, and understand its visual and cultural context — Good knowledge of fashion, luxury, digital, media, and social networks — Understanding of social media mechanics and how people consume content on different platforms — Ability to think strategically while staying close to daily content — Skill in managing content production and working with creators, designers, editors, and contractors — Readiness to independently shoot, edit, or assemble simple content if necessary — Ability to work with analytics: understand retention, engagement, reach, and other key metrics, identify patterns, and turn them into concrete solutions — Ability to explain why content performed well or poorly, and understand what needs to be changed or scaled further — High level of independence and responsibility for the final result — Ability to quickly work with feedback and move forward without losing pace — Algorithms intrigue you, rather than frustrate you — Experience with fashion, lifestyle, or luxury projects will be a plus — Experience working with influencers, personalities, and expert content will be a plus