RELOCATION TO CYPRUS**
Location: Larnaca, Cyprus; hybrid work model with 2 days working from home.
Company
HFM is a multi-asset broker providing trading tools, platforms, and services to traders worldwide.
What you will do
- Develop and execute data-driven campaigns across client lifecycle stages, including onboarding, activation, retention, reactivation, education, and loyalty.
- Plan and manage CRM strategy and build multi-stage, omnichannel customer journeys.
- Create behavioral and demographic segmentation, dynamic content, conditional logic, and localized customer journeys.
- Set up, maintain, and optimize CRM platforms and data structures using Salesforce Marketing Cloud, HubSpot, Optimove, Solitics, or similar tools.
- Monitor campaign performance, maintain dashboards, and connect CRM activity to business KPIs.
- Run A/B and multivariate tests and optimize journeys to improve conversion, activation, ROI, and retention.
Requirements
- Up to 2 years of hands-on CRM experience building and launching omnichannel marketing automation campaigns in the Forex industry.
- Understanding of client behavior, regulatory requirements, industry dynamics, lifecycle marketing, personalization, segmentation, and data-driven CRM.
- Proficiency with marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Solitics, or Optimove.
- Strong analytical, project management, communication, prioritization, and attention-to-detail skills.
- English fluency is required; resumes must be submitted in English.
- Applicants must be eligible or legally authorized to work in Cyprus.
Nice to have
- Additional language skills.
- Master’s degree in Marketing, Business, Communications, or a related field.
