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Grade
Middle
Work Format
Onsite
Employment
Full-time
English Level
B1 - Intermediate
Relocation
Cyprus, Limassol
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CRM & Lifecycle Manager
We are looking for a CRM & Lifecycle Manager for the product team to work in the office in Limassol. You will be responsible for independently developing the CRM direction, launching lifecycle communications, and directly influencing revenue and retention.
This is a multi-channel CRM role: the primary channel is email, with additional work on push, SMS, and in-app messaging. Experience with in-app messaging will be a big plus.
What you will do:
🔹 Build and maintain email infrastructure: domains, authentication, warming, reputation, and deliverability; 🔹 Create lifecycle sequences for onboarding, trial-to-paid, abandoned cart, payment failures, win-back, and reactivation; 🔹 Integrate email, push, SMS, and in-app messaging into a unified communication system and select the optimal channel for each scenario; 🔹 Develop in-app communications together with the Product team; 🔹 Set up segmentation and triggers based on product and payment data; 🔹 Analyze the impact of CRM on revenue, LTV, retention, and ROI, identify growth opportunities, and launch hypotheses; 🔹 Independently create and configure campaigns, templates, and automated scenarios.
What is important to us:
🔹 Experience in CRM/Lifecycle/Email Marketing and independently building or rebuilding CRM infrastructure; 🔹 Strong expertise in email deliverability: warming, reputation, spam filters; 🔹 Practical experience with email, push, and SMS; in-app messaging is a big plus; 🔹 Experience with segmentation, triggers, and automated lifecycle scenarios; 🔹 Ability to independently build processes without detailed technical specifications; 🔹 Practical level of HTML for email; 🔹 Understanding of metrics; 🔹 English language proficiency from B1.
What we offer:
🔹 Relocation to Cyprus for the employee and their family; 🔹 Office work with a view of the Mediterranean Sea and flexible start times; 🔹 Official employment, assistance with visas and relocation; 🔹 22 working days of vacation, medical insurance, lunches, and snacks; 🔹 English and Greek language courses, sports compensation, corporate events, and team building activities; 🔹 Opportunity to independently develop CRM as a full-fledged revenue channel and influence product and business metrics; 🔹 Work at the intersection of CRM, Product, Analytics, and Revenue.
