SMM Lead at Yandex Electro
Goal:
To turn the brand's social media into engaging media with its own agenda and audience, to make the brand communicate like an inspiring friend or an older comrade, to introduce the audience to new cars, to engage in conversation with the audience about new energy vehicles, the transport of the future, and how modern IT technologies are changing the car ownership experience.
Tasks:
- Be the leader (ideological and operational) in SMM: you will need to read and invent a lot, assemble a team of authors, motivate people to seek new things, and be the chief editor of your own small multichannel media.
- Create a content plan and manage the publication schedule, grow subscribers and reach.
- Digitize effects, calculate budgets, and manage efficiency.
- Work hands-on: try new things yourself before scaling, write texts and post stories.
- Find, motivate, and manage content authors. Work in a unified team with adjacent functions.
- Experiment with formats, scale successful ones, and define the brand voice.
- Engage the audience, work with the community and ambassadors.
- Enjoy the process.
What's in the team:
- A team of inspired colleagues: from product and business functions to engineering departments.
- SMM-adjacent teams: design (both product and communication), marketing, brand, PR, and other colleagues.
- Literally me, who has launched more than one media outlet and built more than one brand (e.g., Silu Vetra). We will work together.
- A creative studio and colleagues from other Yandex divisions.
- Resources for finding and paying freelancers.
- Burning eyes and a desire to change the world.
Not full-time employment, but secondment (remote/office).
Working conditions are discussed individually.
Be prepared to complete a test assignment.
To apply for the vacancy, send your resume and portfolio to recruiter contact with the subject line "From the Jobs | Good Vacancies Telegram channel".
