APUM agency is looking for a Middle+ PR Manager who delves into clients' business objectives, not just focuses on KPIs.
Key Tasks:
- Prepare and defend strategies, media plans, content plans
- Write articles/commentaries/research/news/press and post releases (including with the help of AI)
- Pitch material to media, and organically weave in commercial/native placements where justified.
- Extract the essence from briefs, write structured articles and commentaries at Tier-1 / Tier-2 level.
- Evaluate the actual reach, citation, and impact of placements on business objectives.
- Work with alternative placement channels, such as Telegram channels
- Build interactions with government agencies, organizations, NGOs, find strategic partners
What we expect:
- PR experience of 3+ years, agency work, or high-quality management of several clients in parallel as an advantage
- Ability to independently write structural texts
- Understand how an editorial office works so that pitches don't end up in spam
- Have warm contacts and the skill of "cold" pitching
- Ability to argue how a particular news event/activity solves the client's business objectives
- Ability to save client budget
- Use AI, while understanding that neural networks are only an auxiliary tool
- Know and apply the advertising law in practice
- Work with Medialogia, also know how to manually collect mentions and reach
- High level of self-organization in remote work
- Ability to find a flexible, yet confident approach to the client
What we DON'T want to see:
- Work in the style of "send out a press release and wait for a response for months."
- Making noise without substance
- Justifying the absence of placements by "editorial busyness" or "complex topic."
What we offer:
- Work format: remote within the Russian Federation.
- Employment: Project-based or permanent (depending on tasks and cooperation format).
- Employment type: Sole Proprietor / Civil Service Contract / Civil Law Contract.
- Payment: 90,000 — 160,000 RUB (discussed individually based on interview results)
