Senior growth marketing analyst (Mobile apps)

Company: SonderAds
Position: Senior growth marketing analyst (Mobile apps)
Location: Remote from Europe, Asia, Georgia, Serbia
Format: full-time 5/2
Salary: Fixed net rate - from 8000 USD

Main focus of the role: — help the business find growth points in traffic acquisition (in-app, social, web) and development of apps with ad monetization, develop and improve traffic acquisition automation algorithms, influence product metrics of own applications. — The role involves a high level of independence in managing key analytical areas, direct interaction with the company owners and the analytics team, as well as preparing reports and recommendations that influence strategic business decisions.

What we expect from the candidate: — 7+ years of experience in data analytics. — Experience in mobile app analytics and ad mediation for apps with ad monetization: understanding of mediation platforms, ad networks, waterfall / bidding logic, eCPM, fill rate, ARPDAU, impressions, ad revenue, and the impact of ad monetization on product metrics. — 4+ years of experience with digital marketing, performance marketing, paid acquisition, or growth marketing. — Deep expertise in key acquisition and product metrics and their practical application: LTV, ROAS, ROI, CPA, CPC, CPM, CPI, CTR, CR, retention, ARPU, etc. — Experience in cohort analysis, ad hoc analysis, experiment evaluation, and hypothesis testing. — Ability to find non-obvious insights in data and turn them into concrete business recommendations. — Experience with MMP, attribution, and tracking tools: Adjust, Voluum, Amplituda, MixPanel, Firebase, or similar platforms. — Experience with SQL for ad hoc analysis, data extraction, and modeling. — Knowledge of Python or R for analytics, automation, and modeling. — Understanding of marketing attribution principles, tracking, conversion measurement, and data quality. — Skills in working with and building reports, dashboards in BI tools (Looker) — Experience with BigQuery and other modern data stack tools: GitLab, Docker, Google Cloud (Container Registry, Workflows, Cloud Run). — Experience working with large volumes of data and the ability to independently build analytical logic. — Strong analytical skills and systematic thinking. — Attention to detail, high level of self-organization, and responsibility for results. — Ability to clearly communicate technical findings to non-technical teams — Higher education in mathematics, applied mathematics, statistics, data science, information technology, or related fields.

What needs to be done: — Analyze and improve the efficiency of advertising traffic acquisition from in-app, social, and web sources: evaluate sources, channels, campaigns, audiences, and combinations based on key acquisition metrics, identifying areas for scaling and optimization. — Conduct cohort and segment analysis, ad hoc analysis of traffic acquisition. — Systematically identify growth points, formulate, prioritize, and test growth hypotheses based on data: from optimizing traffic acquisition, creatives, and advertising platforms to improving monetization, retention, and user payback. — Analyze and improve the efficiency of traffic acquisition automation algorithms: evaluate solution quality, identify reasons for performance drops, formulate requirements for improvements, and adapt logic for new sources, advertising platforms, and business goals. — Conduct predictive and initiative analytics, helping to identify risks, performance drops, and new growth opportunities in advance. — Build and maintain analytical and functional dashboards — Verify the accuracy of key reports, data, tracking, and analytical systems; work with data from advertising platforms, BI, CRM, MMP, attribution tools, and internal databases. — Coordinate analytical tasks within your area: interact with the analytics team, monitor analytics quality, and help translate analysis results into business recommendations. — Analyze and improve product metrics of own applications, identifying growth points in retention, monetization, user behavior, and overall product performance.

What we offer: — Remote work format. We work fast, cohesively, and result-oriented. — Schedule: from 10:00 to 19:00 Cyprus time. — 20 days of vacation and paid sick leave. — Salary - negotiable, depending on your level and experience. — We follow the Cyprus public holiday calendar. — Probation period - 3 months. — A team of strong specialists. We value initiative, responsibility, teamwork, and a drive for growth.