The DobroDomik Charitable Foundation is looking for a Head of Marketing to join their team.
Dobrodomik is a charitable foundation and a network of social cafes that help the elderly. The project's main mission is not just to feed them, but to give lonely pensioners an opportunity for a full lunch, communication, and to feel cared for.
Responsibilities:
- Promotion of the foundation's charitable initiatives: develop and implement a marketing strategy aimed at attracting attention to the foundation's key projects and programs; manage the content plan, SMM, email newsletters, special projects, and collaborations.
- Work with media and external platforms: build relationships with the media, initiate publications, organize press events, work with information partners, ensure the foundation's presence in relevant media and specialized platforms.
- Development of a partner network and partner business club: assist the foundation's management in forming a value proposition for businesses, develop cooperation formats (from sponsorship to joint social programs), conduct negotiations and conclude partnerships, support existing partners and increase their engagement.
- Marketing department management: set tasks for the team (SMM specialists, copywriters, designers), control deadlines and quality of execution, build processes, implement analytics, and develop team competencies.
- Analytics and reporting: track the effectiveness of marketing activities (reach, engagement, conversions, donation attraction), generate regular reports for management and partners, adjust the strategy based on data.
- Coordination of cross-functional projects: interact with fundraising, PR, project work, and volunteer teams to synchronize communications and achieve common goals.
Requirements:
- Marketing experience of 3-4 years or more. Experience in NGOs, charitable foundations, or socially oriented projects will be an additional plus.
- Experience in team management and building processes within a marketing department.
- Understanding of the specifics of fundraising and charitable communications: how to talk about a social mission to inspire trust and encourage action.
- Strategic planning skills and the ability to translate strategy into concrete tactical steps and calendar plans.
- Confident command of analytics tools (Yandex.Metrica, social networks), understanding of effectiveness metrics, and ability to work with data.
- Good negotiation skills, experience in attracting partners and working with businesses, ability to formulate and present proposals for companies.
- Knowledge of main promotion channels (social media, content, display advertising, PR) and understanding of how to adapt them for NGO tasks.
- Focus on the social mission, readiness to work in a dynamic environment.
Conditions:
- Official employment according to the Labor Code of the Russian Federation.
- Work format: hybrid, to be discussed at the interview.
- Opportunity to influence the strategy and scale of projects, see the real social impact of your work.
- Support from management, access to internal foundation resources and partnership opportunities.
- Salary from 140,000 rubles, based on interview results.
Apply for the vacancy via Telegram (using the "Apply" button) with a cover letter.