Marketing Director

Marketing Director at Shalash Charity Foundation

Responsibilities: — develop the foundation's marketing strategy — form a KPI system linked to the foundation's goals and its programs — define the foundation's target audiences: with whom, why, and what we want to talk about — regularly evaluate results, test hypotheses, and change decisions if they are not producing the desired effect — restructure the foundation's communications — analyze the existing communication system and determine what to keep, what to fix, and why — build a system of foundation messages taking into account different audiences, foundation goals, and public context — attract new and retain existing audiences — build a system for attracting new audiences beyond people who are already familiar with the issue of difficult behavior — create measurable attraction funnels — for example, one of the upcoming tasks will be to receive 50-100 relevant applications from teachers for the foundation's new competition — develop relationships with the foundation's existing audience and understand what helps people stay with us — choose the most suitable methods for attracting audiences for each task: own channels, partnerships, campaigns, special projects, and other tools — evaluate the effectiveness of different attraction methods and reallocate resources in favor of working solutions — build a fundraising system — develop a fundraising strategy and a sequence for developing different areas — plan the budget — evaluate the effectiveness of actions — define the necessary team structure and hire missing people

Requirements: — Ability to see the organization as a whole and link marketing decisions to its goals, condition, and limitations. — Ability to formulate goals, define KPIs, and turn strategy into a consistent action plan. — Ability to make reasoned decisions: explain what task is being solved, why a specific approach is chosen, and what result is expected. — Ability to work through hypotheses and results: analyze the effect of your decisions and change further actions based on data. — Ability to prioritize and not spend team resources on activities that are not related to the set goals — Ability to assemble a team, find necessary expertise, set tasks, and manage the results of other people's work. — Ability to independently see when existing tools and work methods stop solving the problem and propose a new system instead of reproducing habitual activities. — Experience specifically in NGOs is not required

What is offered in return: — Salary of 150,000 rubles net — Work in a beautiful office near Sukharevskaya metro station, which is pleasant to come to (we are renovating, planning a housewarming in November!) — Five-day work week with weekends on Saturday and Sunday, we do not work overtime and do not expect it from you — Attentive and respectful relationships within the team — Involvement in an important cause and the opportunity to realize your professional competencies in a project with a social mission

Office, Moscow

To apply for the vacancy, send your resume and a cover letter explaining why you want to work for the foundation to heythere@shalash.academy with the subject line "Marketing Director" and with the note in the body of the letter that you are "From the Jobs | Good Vacancies Telegram channel"