A Marketing Director is required for the year-round resort Manzherok.

"Manzherok" is not just a resort. It is a place where Altai meets Sber's technologies. A year-round resort of federal significance. 365 days a year, we offer guests mountains, fresh air, premium service, and emotions that last forever. There are hotels, restaurants, ski slopes, SPA, an event venue, and chalets. But the most important thing is that the company is building a culture of hospitality that the entire ecosystem is proud of.

What you will be doing:

• Manage the entire spectrum of resort marketing.
• Build and improve customer interaction in each area of activity: hotels, restaurants, ski complex, SPA, events.
• Lead a team of 20+ specialists, including recruitment and professional development of employees.
• Control traffic through paid and free channels, optimizing search results and creating high-quality content.
• Organize the development of visuals and creative campaigns for online and offline spaces, controlling the performance of contractors.
• Be responsible for the production of photo and video materials using internal and external resources.
• Create and implement social media promotion strategies, collaborating with bloggers and influencers.
• Develop CRM marketing: audience segmentation, trigger setup, loyalty enhancement, and analysis of advertising channel effectiveness.
• Promote major events together with the event department.
• Ensure the reception of VIP guests, government agencies, and high-level speakers, planning routes and preparing presentation materials.
• Manage budgeting, expense planning, and profitability assessment of marketing activities.
• Coordinate and cooperate with other resort departments: products, sales, events, IT services, and personnel.

Requirements:

• You have confirmed experience as a Marketing Director or Deputy Director for at least 3 years in HoReCa companies (hotel chains, resorts).
• You have managed a team of 20+ people, conducted recruitment, and professionally developed employees.
• You have worked with large marketing budgets, analyzed expenses, and return on investment.
• You understand the entire customer journey ("sales funnel").
• You have launched CRM systems from scratch, using triggers, analytics, and customer communication automation.
• You possess digital promotion skills: performance marketing, SEO, content marketing, social media.
• You know the basics of offline marketing: outdoor advertising, print, branding.
• You have experience in preparing and promoting large-scale events and working with VIP clients and government structures.
• You have effectively managed projects and collaborated with cross-functional teams.
• You are familiar with procurement activities.

Will be a plus:

• Experience in hospitality, tourism, hotels, or resorts.

It is important to emphasize your personal competencies:

• You are ready to accept constructive criticism and develop.
• You are capable of strategic thinking and quickly solving operational tasks.
• You are motivated to achieve high results and inspire the team.

What is offered:

• Assistance with relocation to Altai: support in finding housing and adaptation.
• Opportunity to work amidst the picturesque landscapes of Altai.
• Corporate medical insurance with dental coverage immediately after starting work (Moscow, Petersburg, Novosibirsk, Barnaul, Gorno-Altaysk).
• Salary is discussed individually and tied to KPI.
• Employee training programs and discounts on resort services.