Company:** Yulia Vysotskaya Culinary Studio Location: Moscow Salary: from 120,000 to 150,000 RUR Experience: 3 to 6 years

Who we are looking for?

A hands-on marketer – a practitioner who manages channels independently, creates content, launches media campaigns, and knows the specifics of event marketing (concerts, events, corporate parties).

You will be responsible for attracting B2C clients, as well as B2B partners (brands, agencies, corporate clients) to the culinary studios.

To do this, you need to be able to:

• write persuasive posts and articles;
• set up advertising campaigns in VK/Yandex.Direct;
• launch email newsletters;
• create photo and video content for social media (or know how to order and control it);
• prepare product descriptions and presentations for partners.

You are a self-sufficient specialist who doesn't wait for someone else to do things, but takes initiative. At the same time, you understand how a sales funnel works and can measure results.

Responsibilities:

• development and implementation of marketing promotions aimed at achieving sales targets;
• creation of content for all touchpoints — articles, posts, scripts for social media and the studio's website, materials for email newsletters, partner materials;
• launch and management of advertising campaigns — setting up targeted advertising in VK, Yandex.Direct, Geo, working with retargeting, budget management and analytics. Development of effective target indicators for different target audiences and products for them;
• management of the studio's website — updating content, landing pages, promotions, news;
• development of personalized commercial offers for partners and packaging them into presentations;
• organization of shooting and content creation for the studios' social media — photos, videos, stories, reels;
• launch of special projects and promotions to attract new partners, including on a barter basis (contests, collaborations, special offers);
• analysis of the effectiveness of all channels: traffic, conversions, customer acquisition cost, ROMI. Continuous work to improve the efficiency of media spending;
• monitor trends in the event industry, corporate marketing, and the entertainment industry, apply and adapt best practices to our studios;
• interaction with sales — provide them with ready-made marketing materials, case studies, presentations, and arguments for negotiations.

Experience:

• 3-5 years in marketing, preferably in the event industry, corporate events, or related B2B niches, Horeca;
• experience working with culinary studios, restaurants, catering will be an advantage;
• portfolio with examples of content (articles, posts, scripts), advertising campaigns, and case studies.

Personal qualities:

• proactivity — you don't wait for tasks, you see growth opportunities;
• independence — readiness to take initiative and get things done without delegating to others;
• responsibility — you see things through to completion;
• communication skills — you work closely with sales, designers, brand chefs, and external partners;
• experience and awareness — you know what's currently working in marketing and can adapt it to your niche.

What we offer:

• work in a cool and renowned brand with a 20-year history;
• real tasks that impact the business — you will see the results of your work;
• freedom in choosing channels and tools, minimal bureaucracy;
• opportunity to participate in creating special projects with brands;
• a team of professionals who are passionate about their work and help each other grow.

Working conditions:

• schedule: 5/2, flexible start and hybrid format (by agreement);
• office: Moscow, Dynamo metro station, BC Istra Park;
• payment: 120,000 - 150,000 (net) depending on experience and skills.