White Rabbit Family is a Russian restaurant alliance founded by Boris Zarkov in 2011. The alliance's restaurants are recognized by prestigious Russian and international ratings, including the Michelin guide and The World’s 50 Best Restaurants ranking.
Our team is growing, and we are looking for a "Marketing Manager for the Franchising Department (Gorynych Brand)":
Responsibilities:
- Competitor analysis and evaluation of their strategies;
- Creation of a comprehensive marketing strategy to support and develop the Gorynych restaurant franchise network;
- Definition of goals and KPIs to assess the success of marketing initiatives;
- Development and maintenance of brand standards for franchisees;
- Ensuring brand consistency across different channels and points of sale;
- Providing marketing materials and tools for franchisees. Control over their implementation;
- Planning and implementation of advertising campaigns at local and federal levels;
- Utilization of various promotion channels, such as online advertising, social media, PR, and offline events;
- Representing the brand at specialized exhibitions and events for franchisors and consumers;
- Preparation of presentations for the team and management;
- Interaction with other departments within the Alliance and the franchising department to ensure the consistency of all business processes;
- Participation in the planning and implementation of cross-functional projects.
We expect:
- At least 5 years of experience, with at least 2 years in the Horeca sector;
- Ability to use analytics (Yandex Metrica, Livedune, etc.), interpret it, and understand the data;
- Confident command of basic Microsoft Office programs is mandatory;
- Skills in writing press releases;
- Ability to build communication;
- Higher education;
- Activity, creativity, ability to prioritize, independence, high level of literacy.
- A strong base of media and influencer contacts will be an advantage.
We offer:
- Work in a leading company in the restaurant industry;
- Official employment according to the Labor Code of the Russian Federation;
- Work schedule: 5/2, 8-hour workday (from 10:00 to 19:00 or from 9:00 to 18:00 at your choice), hybrid format;
- Opportunity to participate in the launch and operation of unique restaurant projects in Russia and abroad;
- Modern office just 2 minutes from Smolenskaya metro station;
- Soft/Hard skills training, masterclasses, mini-lectures from gastronomy experts;
- 25% discount in alliance restaurants;
- Corporate benefits program BestBenefits (over 1500 partner companies: language schools and courses, sports and fitness, marketplaces, cafes and restaurants, hotels, tours, and much more).
