White Rabbit Family is a Russian restaurant alliance founded by Boris Zarkov in 2011. The alliance's restaurants are recognized by prestigious Russian and international ratings, including the Michelin Guide and The World's 50 Best Restaurants ranking.

Our team is growing, and we are looking for a "Franchise Department Marketing Manager (Gorynych Brand)":

Responsibilities:

• Competitor analysis and strategy evaluation;
• Development of a comprehensive marketing strategy to support and expand the Gorynych restaurant franchise network;
• Setting goals and KPIs to measure the success of marketing initiatives;
• Developing and maintaining brand standards for franchisees;
• Ensuring brand consistency across various channels and points of sale;
• Providing marketing materials and tools for franchisees. Monitoring their implementation;
• Planning and executing advertising campaigns at local and federal levels;
• Utilizing various promotion channels, such as online advertising, social media, PR, and offline events;
• Representing the brand at specialized exhibitions and events for franchisors and consumers;
• Preparing presentations for the team and management;
• Collaborating with other departments within the Alliance and the franchise department to ensure consistency in all business processes;
• Participating in the planning and execution of cross-functional projects.

We expect:

• At least 5 years of experience, with at least 2 years in the HoReCa sector;
• Proficiency in analytics tools (Yandex Metrica, Livedune, etc.), the ability to interpret and understand data;
• Confident command of basic Microsoft Office programs is mandatory;
• Skills in writing press releases;
• Ability to build communication;
• Higher education;
• Activity, creativity, ability to prioritize, independence, high level of literacy.
• A strong network of media and influencer contacts will be an advantage.

We offer:

• Work in a leading company in the restaurant industry;
• Employment according to the Labor Code of the Russian Federation;
• Work schedule: 5/2, 8-hour workday (from 10:00 to 19:00 or from 9:00 to 18:00 at your choice), hybrid format;
• Opportunity to participate in the launch and operation of unique restaurant projects in Russia and abroad;
• Modern office located 2 minutes from Smolenskaya metro station;
• Soft/Hard skills training, masterclasses, mini-lectures from gastronomy experts;
• 25% discount at alliance restaurants;
• Corporate benefits program BestBenefits (over 1500 partner companies: language schools and courses, sports and fitness, marketplaces, cafes and restaurants, hotels, tours, and much more).