Marketing Director of Shopping and Entertainment Center

The actively developing shopping and entertainment center "ODIPARK" is looking for a proactive MARKETING DIRECTOR

Responsibilities:

Developing and implementing traffic strategy: increasing the footfall and conversion of the shopping and entertainment centers in the Owner's portfolio.
Market research and competitive analysis (consumers, competitive facilities, surroundings).
Developing marketing strategy (forming a long-term promotion plan for the facility (positioning, pricing policy, and distribution channels). Real impact on business growth.
Brand management: creating and maintaining a recognizable image of the Facility.
Planning and executing marketing campaigns: from creating a creative concept to evaluating the effectiveness of all activities.
Working with promotion channels: selecting the most effective communication channels (digital marketing, content marketing, PR, advertising) and allocating the budget among them.
Liaising with contractors: coordinating the work of contracting organizations (designers, copywriters, SMM specialists, and others).
Managing the marketing team: setting and monitoring tasks.
Budgeting: planning marketing expenses, controlling budget execution, and evaluating ROI.
Analytics and reporting: collecting and analyzing data on the performance of marketing activities, adjusting the strategy.

Requirements:

Higher specialized education.
Over 5 years of experience as a Head of Marketing (PROFILE: SHOPPING AND ENTERTAINMENT CENTERS, SHOPPING CENTERS).
Confirmed real cases and portfolio with results.
Proactiveness, creativity, responsibility, result-orientation.
Ability to build and synchronize tasks within the team.

Conditions:

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