White Rabbit Family is a Russian restaurant alliance founded by Boris Zarkov in 2011. The alliance's restaurants are recognized by prestigious Russian and international rankings, including the Michelin guide and The World’s 50 Best Restaurants rating.
Due to the growth of our Marketing team, we are looking for a passionate Brand Manager ready to grow with us!
Your responsibilities will include:
- Development and implementation of a brand plan for gastro-theater restaurants;
- Formation and updating of the brand platform (positioning, values, USP);
- Management of visual identity and control of brand guideline compliance;
- Planning and coordination of advertising and communication campaigns;
- Development and implementation of a marketing event plan to achieve revenue targets and build brand awareness;
- Market, audience, and competitor analysis, conducting marketing research;
- Monitoring of key brand metrics (awareness, loyalty, KPIs);
- Ensuring a consistent tone and style of communication across all channels (online and offline);
- Implementation of partner marketing tasks;
- Brand reputation management, monitoring mentions;
- Interaction with the team, contractors, and related departments;
- Evaluation of marketing event effectiveness and report preparation;
We expect:
- At least 3 years of experience in brand marketing;
- Understanding of positioning, brand platform, and USP;
- Experience in managing brand visual identity and communications;
- Confident knowledge of media channels and their effectiveness assessment;
- Experience coordinating teams, contractors, and related departments;
- Proactive approach to problem-solving;
- English language proficiency at Upper-Intermediate level.
We offer:
- Work in a leading company in the restaurant industry;
- Work schedule: five-day work week;
- Opportunity to initiate and implement ambitious projects;
- Voluntary medical insurance after probation period;
- Corporate benefits program BestBenefits (over 1500 partner companies: language schools and courses, sports and fitness, marketplaces, cafes and restaurants, hotels, tours, and much more);
- Soft/Hard skills training, masterclasses, mini-lectures from gastronomy experts.
