Senior Media Manager for Alice and Smart Devices

We are developing Alice – a neural network that we've imbued with character, empathy, and a sense of humor. Our goal is to teach Alice to solve any task and make her the world's leading neural network.

Around Alice, we are creating a large-scale ecosystem: software, hardware, and neural networks must work as a single unit. We handle everything – from developing ML models and backend to industrial design and creating our own hardware. Our task is to ensure users encounter an empathetic Alice in their homes, and that smart devices operate predictably and without glitches.

The Media and Growth team for Alice AI and Smart Devices has an opening for a Media Manager. We need someone who will plan and implement reach campaigns for Smart Devices in Russia and CIS countries, as well as shape the media strategy by region and product line.

Your Tasks

Strategic Planning Together with the media agency, you will develop annual media strategies based on business goals and metrics, form the annual budget, and define success criteria.

Tactical Planning You will design the architecture of advertising campaigns: define channel roles, create a media mix, and plan approaches for 360 and single-media campaigns. It's important to integrate brand, product, and performance tasks into a unified system.

Competitor Analysis You will study the activity of Russian and foreign competitors, find ways to track it, and provide recommendations on media split.

Team Collaboration You will work with product marketing, analytics, research, and communication design teams, as well as external contractors – agencies. You will act as a client and partner: synchronize goals, monitor solution quality, and bring projects to completion.

Campaign Evaluation You will assess the effectiveness of communications, monitor key metrics – such as awareness and perception levels, contribution to product and business indicators – and adjust approaches based on data.

We Expect You To

• Have launched campaigns of various scales: from 360-flyers to single-media campaigns, understand the processes, stages, and know which tools to use
• Have worked in Mediascope, be able to read data exports, and have a clear idea of the desired outcome when briefing an agency
• Work with Yandex.Metrica, AppMetrica, and Google Analytics
• Have an Upper-Intermediate English level for reading articles and international reports

It Will Be a Plus If You

• Have agency-side experience
• Have managed agencies and/or other contractors
• Have a detailed understanding of digital metrics and the planning process
• Have used market data and insights to create impactful and effective campaigns
• Understand the specifics of promoting hardware products or platform brands
• Have English language proficiency sufficient for working with international research and case studies