Company Description
As a global leader in crop protection, we help farmers combat threats and ensure sufficient, safe, nutritious, and affordable food for all – while minimizing the use of land and other agricultural resources.
Syngenta Crop Protection ensures crop safety from planting to harvest. From the moment seeds are sown until the harvest is gathered, crops need to be protected from weeds, insects, and diseases, as well as from droughts and floods, heat and cold.
Vacancy Description
- CDP Administration: ensuring data consolidation from all sources (website, app, social networks, offline) to create a unified customer profile.
- Development and support of lead generation strategy, creation of funnels and trigger chains for nurturing.
- Organizing uninterrupted lead transfer to the sales department, setting up routing, scoring, and SLA control.
- Implementation of modern DM tools, including AI-based tools, implementation of interactive games, quizzes, and lead magnets to increase conversion.
- Ensuring digital support for events: setting up landing pages, chatbots for registration, post-event communication with participants.
- Development and updating of the customer journey map, identification of critical interaction points and growth areas.
- Conducting technical and commercial evaluation of contractors and solutions, participation in tenders. Selection of contractors for projects and tasks.
- Budget control for projects, approval of estimates, and tracking timely payment of invoices.
Qualifications
Knowledge, Experience & Capabilities
Required knowledge & technical capabilities
- Higher education.
- Expert knowledge of CRM systems (AmoCRM, Bitrix24, Salesforce) and CDP platforms.
- Knowledge of gamification tools (Gameball, LoyaltyAI) and AI builders (for chatbots).
- Advanced level of Excel/Google Sheets and skill in building CJM.
- Understanding of API integration principles between CRM and external services.
Required Experience
- Proficiency in marketing analytics, experience with PBI, confident use of Excel tools.
- Experience with CRM/CDP for 3+ years.
- Successful implementation of projects for introducing AI tools or gamification.
- Experience with both B2B and B2C segments simultaneously is desirable.
- English language – Upper Intermediate and above.
Critical Personal Capabilities
- Responsibility
- Ability to meet deadlines
- Proactivity
- Researching trends and seeking new ways to solve problems
- Structured approach and attention to detail
Critical Leadership Capabilities
- Ability to manage project teams
- Willingness to take responsibility
- Proactivity in seeking new technologies for efficiency growth
