Senior Brand Manager

✍️Senior Brand Manager PepsiCo

▪️ A major manufacturer and official bottler of PepsiCo in Uzbekistan ▪️ Brand and shopper strategies, NPD, ATL/Digital/BTL — the country's main carbonated battle ▪️ Office, Tashkent, impressive budgets, high autonomy

__Legendary global brands, a tough competitive environment, and the opportunity to add a win in a key market category to your portfolio. They are looking for a Senior Brand Manager who knows how to work with strategy, launch new products, and defend positions in front of top management. __ What you will do: **• Develop brand and shopper strategies to increase market share • Relaunch categories and launch new products (NPD) • Launch major campaigns in ATL, Digital, and BTL • Analyze the market, identify trends behind the numbers, and make commercial decisions • Manage stakeholders and defend strategies in front of top management

What is important: • 6+ years in FMCG brand marketing in large systemic companies or top network agencies • Successful experience in NPD and launching major campaigns • Strong commercial analytics • Russian fluent, English from Intermediate • Willingness to work in the office in Tashkent

🔗 Apply here