The Agroeco group of pig farming companies is looking for a B2B Marketing Team Lead.

The company offers:

• "White," transparent salary paid twice a month
• Payment for sick leave and annual leave
• 13th salary
• Length of service bonus: 3-6 years – 5% of salary; 6-10 years – 7.5% of salary; over 10 years – 10% of salary

Additionally:

• Meat at a preferential price of 25% for 15 kg/month
• Free access to the swimming pool near the construction institute
• Support in difficult times of life, for important family and personal events
• Targeted training for children, relatives, acquaintances
• "Refer a friend" bonus payment of 7000 rubles
• Promotions and contests for employees and their families: AGROECO Excellent Student, backpack full of school supplies for first-graders, annual drawing contest, culinary contest, discounts on visits to medical facilities, purchase of fitness club memberships, etc.
• Income level is discussed at the interview

Responsibilities:

• Channel Strategy. Develop and implement a strategy for the development of partner channels (processing, wholesale, HoReCa, retail chains within the B2B product, export channels, other B2B channels)
• Assortment Strategy per Channel. Increase market share and profitability in the B2B segment. Form and adapt the product portfolio to the specifics of partners (assortment, packaging, logistics, pricing policy)
• Partner Marketing and Communication Strategy. Develop and implement a customer relationship development strategy.
• Form the image of a reliable, competent partner that helps achieve results in the client's market
• Channel Analytics. Measure and evaluate key metrics, analyze the market and competitors, manage the channel budget, generate reports
• Team Building. Form and manage a team of brand managers and marketers by area to achieve the company's strategic goals

What you need for this job:

• Higher education degree (marketing, management, sociology, statistics, economics)
• Additional education in marketing or sales will be a plus
• Experience in B2B marketing (experience in marketing in commodity markets)
• Experience in negotiations and managing relationships with large chain clients, distributors, or HoReCa chains
• Successful experience in launching new products or assortment solutions to the market
• Experience in creating and adapting product solutions, promotional mechanics, and loyalty programs specifically for partner channels
• Practical experience with sales data, channel P&L, calculating the effectiveness of marketing activities in B2B
• Experience in calculating investment projects, defending and evaluating advertising campaigns using the MROI metric