Agroeco is seeking a Marketing Director for its group of pig-breeding companies.
Responsibilities:
- Development and implementation of a comprehensive marketing strategy for B2B and other sales channels (processing, wholesale, HoReCa, retail chains, export markets, and other B2B channels), aligned with the company's overall business strategy.
- Formation of an assortment strategy for each channel: optimization of product portfolio, packaging, logistics solutions, and pricing policy to increase market share and profitability in the agro-segment.
- Management of partner marketing and communications: development of joint promotion programs, product collaborations, and loyalty programs to increase customer LTV and strengthen the company's reputation as a reliable partner.
- Management of channel analytics and budgeting: defining key KPIs, building sales and profitability monitoring systems, market and competitor analysis, evaluating the effectiveness of marketing activities (including MROI calculation), and preparing regular reports for the board.
- Initiation and launch of new product solutions and assortment initiatives in the market; ensuring successful product launches with demand forecasting and economic efficiency assessment.
- Evaluation and implementation of investment projects in marketing and channel development; preparation of justifications and project defense before management.
- Formation, development, and management of a team: developing competencies and building effective interaction processes with sales, logistics, product, and regional teams.
- Representing the company's interests in negotiations with key network clients and export operators; conducting key contract negotiations and managing long-term partnerships.
- Implementation of digital marketing tools and analytics automation to increase transparency and speed of decision-making.
The company offers:
- Relocation to Voronezh
- "White", transparent salary paid twice a month
- Payment for sick leave and annual leave
- Seniority bonus: 3-6 years – 5% of salary; 6-10 years – 7.5% of salary; over 10 years – 10% of salary
- Discounted meat at 25% for 15 kg/month
- Free access to a swimming pool near the construction institute
- Support in difficult life situations, for important family and personal events
- Targeted training for children, relatives, and acquaintances
- "Refer a friend" bonus of 7000 rubles
- Promotions and contests for employees and their families: Agroeco Excellent Employee, backpack full of stationery for first-graders, annual drawing contest, culinary contest, discounts on medical services, purchase of fitness club memberships, etc.
- Income level is discussed during the interview
