BetterMe — an all-in-one well-being ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.
We’re hiring a Marketing Specialist to join a high-growth global product team and own the channels that bring new users in. You'll work in a fast-paced environment, experiment constantly, and leverage AI tools to stay ahead of the competition.
Your impact:
- Develop and scale Paid Social channels, building and optimizing campaigns using AI-powered tools for faster testing cycles.
- Use AI to identify trends early, generate creative hypotheses, and surface insights to inform creative and bidding decisions.
- Run A/B tests across campaigns and ad creatives to continuously improve performance.
- Translate performance insights into clear, actionable briefs for the design team.
- Collaborate with analytics and creative teams to build full-funnel acquisition strategies.
- Manage advertising budgets, report on channel performance, and forecast the impact of UA activities on key business metrics.
About you:
- At least 2 years of experience in Performance Marketing with hands-on campaign management across paid channels.
- Solid understanding of the Meta Ads, including campaign structure, audience targeting, creative formats, and attribution.
- Practical experience using AI tools as part of your day-to-day workflow, whether for research, content, analysis, or optimization.
- Experience managing advertising budgets and converting performance data into clear business forecasts and reports.
- A proactive mindset with a genuine drive to generate ideas and find solutions rather than waiting for perfect conditions.
In this role, you'll have:
- A strong, experienced team of marketers, analysts, and creatives.
- A global product with real audience scale across multiple markets.
- Access to AI tools and the freedom to integrate them into your workflow.
- A culture of experimentation where good ideas get tested, not just discussed.
- Room to grow as the team and product scale.
What you get at BetterMe:
- A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
- Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
- Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
- Flexible work format. Choose what works best for you — office, remote, or hybrid.
- Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities. Online: regular online workouts, partner discounts, and free access to our products.
- Health insurance & corporate doctor.
- Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
- Support for sports events. We cover entry fees and encourage the team to compete and participate together.
- Modern equipment. We provide new hardware and everything you need for productive work.
- Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.
