HEAD OF DIGITAL

HEAD OF DIGITAL

Company: Man's set Industry: Manufacturing, Fashion

MAN’S SET is a Ukrainian brand of men's anatomical underwear and basic clothing, currently operating in two markets: Ukraine and the USA. Ukraine is our strong core business, and the USA is a market we are scaling. We are building a B2C e-commerce brand where the digital direction impacts revenue, profitability, and growth speed. Therefore, the Head of Digital role here is not just about "advertising"; it's for someone who, together with the team, builds a controllable growth system.

Information:

There is a lot of freedom and little micromanagement here. But along with freedom comes the expectation that you yourself identify problems, find solutions, test them, and bring them to fruition. We quickly change hypotheses if the numbers don't confirm them. Therefore, the ability to say "I was wrong, let's try something else" is more valuable to us than defending one's idea to the end. The pace is high: simultaneously Ukraine, the USA, the team, budgets, funnel, analytics, and new growth points. If you need stability, detailed technical specifications, and a clearly defined zone of "this is no longer my responsibility" — it will be difficult.

• Digital results for Ukraine and the USA: Revenue, ROAS/ROMI, CAC, CR, AOV
• Strategy and scaling: building and developing the digital system in current and new markets
• Channels and budgets: Meta, Google, TikTok, Email, SEO — planning, budget allocation, efficiency
• Funnel and analytics: Full Funnel, attribution, CRO, A/B tests, and identifying growth points
• Team: forming a strong digital team, managing contractors, KPIs, and responsibility for results

Experience: from 3 years Language: ukrainian_language

• Experience as Head of Digital/Performance Lead in B2C, B2B/e-commerce
• Practical experience with the US market — must have
• Strong expertise in Meta Ads and Google Ads, understanding of TikTok, Email, SEO
• Experience managing significant advertising budgets and scaling performance
• Confident work with Revenue, ROAS/ROMI, CAC, CR, AOV, LTV, and unit economics
• Strong analytics: GA4, Shopify, attribution, A/B tests, CRO
• Experience managing a digital team and contractors

Format: remote Employment: Full-time Salary: $4000 (2k base + 2k KPI)

• Impact on business: digital directly influences the company's revenue and profit
• Two markets — Ukraine and the USA: opportunity to scale what already works and build new
• Real budgets and autonomy: freedom to test hypotheses and make decisions
• Direct work with CEO and CMO: minimal bureaucracy, quick decisions
• Motivation tied to the company's financial results
• Fully remote work