Lead Product Manager for Plus AdTech Advertising Platform

In the Plus AdTech advertising platform team, you will develop the platform logic for the offer platform.

Your main task is to be responsible for the logic of offer distribution and serving (domain model, display rules, segmentation, key event tracking, attribution, and basic reporting). Connecting offers themselves and delivery to inventory is not your responsibility: you will influence how decisions are made within the platform and how they affect serving efficiency.

About the team

Our team is part of Yandex Plus AdTech. You will work at the intersection of development, analytics, and other product teams that influence serving quality and platform results. The main focus is the platform logic for offers and its impact on efficiency, not ownership of demand or supply directions.

What tasks await you

Develop offer serving logic Determine which offers the system shows to the user, when, and in what context. Improve the basic decision-making mechanics within the platform.

Design display rules Configure targeting, priorities, timing conditions, display and application restrictions, fallback scenarios, and deduplication. Ensure these rules are clear, consistent, and performance-oriented.

Develop the platform's decisioning layer Determine which signals, segments, and filters participate in the decision to show an offer. Understand where ML should be used in this logic and how to integrate it into a managed product process.

Describe the platform's domain model Define the key entities of the platform logic and the relationships between them. Transform complex internal logic into clear requirements for development and analytics.

Build tracking and attribution Determine which events need to be collected across the entire funnel, from distribution and display to acceptance, application, and target action. Develop attribution and basic reporting to understand how serving logic affects efficiency.

More about creating products at Yandex — in the Yandex for Products channel

We expect that you

• Have at least five years of experience as a product manager in an advertising platform, AdTech product, or a similar platform product
• Have participated in creating or developing an advertising platform, offer platform, or another system involving display logic, decision rules, and event tracking
• Understand how targeting, prioritization, restrictions, deduplication, tracking, and attribution work in advertising or similar scenarios
• Can independently manage a product task from conception to launch and transform complex platform logic into specific requirements
• Are confident working with metrics and can determine which events need to be collected to evaluate serving efficiency based on target actions, not just the upper funnel stages
• Can work closely with development, analysts, and other product teams

Will be a plus

• Have experience with ML, ranking, or segmentation in advertising, recommendation, or related scenarios
• Have built or improved attribution of target actions and basic reporting for a platform product
• Have managed a team — or are ready to do so if the role opens at a lead level