Description
We are looking for a strong strategist with deep expertise in the advertising business for the B2C Headquarters team, unit ecosystem. Your key task is to conduct analysis, evaluation, and develop strategic initiatives for the growth and increased efficiency of Sber's advertising industry.
Responsibilities
You will be responsible for:
Strategy and increasing the efficiency of the advertising business:
- developing proposals to improve the efficiency and profitability of Sber's advertising industry
- participating in the development of a comprehensive goal-setting system aimed at increasing industry efficiency
- conducting analysis and developing recommendations for optimizing organizational structure and business processes to increase advertising revenue
Methodology and coordination:
- developing and implementing a unified methodology for setting coordinated tasks and managing advertising revenue across all relevant business units (cross-block interaction)
- forming and standardizing principles, regulations, and policies for working with advertising inventory, including delineating external (monetization) and internal (performance for products) advertising
Financial and economic expertise:
- financial and economic evaluation of business initiatives related to the development of advertising products and technologies (AdTech)
- participation in business planning and strategy development, verification and adjustment of financial models
Analytics and reporting:
- collecting and analyzing market analytics, preparing reports and presentations for collegial management bodies.
Requirements
We expect from you:
- work experience in the advertising field, advertising agencies
- deep understanding of the structure and dynamics of the Russian advertising market, business models and economics of its key players
- understanding of advanced advertising technologies (DSP, SSP, Ad Exchange, CDP, DMP), attribution models, and principles of working with data for targeted advertising
- work experience (1-3 years) in one of the companies that is a key player in the advertising market
- confident knowledge of corporate finance, management accounting, and financial modeling, knowledge of IFRS basics
- practical experience in analyzing company financial statements and building financial models
- excellent presentation skills – practical experience in preparing materials based on analytical work
- attention to detail, readiness to work at a high pace in a multitasking mode, strong communication skills
- advanced user of Excel, Power Point
- higher education (finance, economics, or technical). Preferred: HSE, New Economic School, Moscow State University named after M.V. Lomonosov, Moscow Institute of Physics and Technology, Moscow Engineering Physics Institute.
Work experience that will be an advantage:
- in large advertising platforms and marketplaces: Ozon, Wildberries, Yandex (Yandex.Direct, Yandex.Market part), Avito, VK (VK Advertising part).
- in advertising and media holdings: VK group, Rambler&Co, Gazprom-Media Digital.
- in telecom operators with developed advertising business: MTS, Beeline, MegaFon, Tinkoff (monetization part).
- in large advertising agencies and sellers, incl.: Asterios, i-Media, ADV, Webvio, Mediagram, OKAAM, Mediainstinct, Media direction group, etc.
- in analytical and consulting agencies specializing in the advertising market: J'son & Partners Consulting, Medialogia, AKAR, MediaScope, etc.
Conditions
We offer:
- comfortable modern office near Kutuzovskaya metro station
- work format - hybrid
- opportunity for self-realization, seeing the results of your work
- corporate gym and recreation areas
- Sber's unique learning system for professional and career development, seminars, trainings, conferences
- adaptation program and manager's assistance at the start
- VHI, accident insurance, social guarantees
- flexible mortgage discount equal to 1/3 of the Central Bank key rate
- free SberPrime+ subscription, discounts on partner company products
- referral bonus for recommending friends to the Sber team
- corporate pension program
- corporate events.
