Advertising and Ad Technologies Team
Location Moscow, hybrid Saint Petersburg, hybrid
In our work, we set ambitious goals and don't stop at what we've achieved. That's why it's so important for us that every member of the large Avito team shares the company culture. The Manifesto, which contains our main guidelines — mission, values, work principles — helps us immerse ourselves in it.
About the Team
The marketing team shapes the positioning and growth strategy of products, explains their value to the market, launches new advertising tools, and manages all revenue growth points — from product awareness to sales. The team builds marketing based on data, rather than launching campaigns solely for reach.
What Tasks Await You:
- develop and distribute expert, educational, and factual B2B content for Enterprise and SMB clients: articles, reviews, analytical materials, client case studies;
- work with email marketing and newsletters: develop content funnels, email sequences, regular digests of courses and services, promotional emails, and webinar invitations;
- work on the structure, meaning, and texts of landing pages for product features, special projects, training programs, and webinars;
- develop materials for educational courses: structure, lessons, and tests;
- write guides, manuals, step-by-step instructions, and regularly update the help center;
- prepare presentations, sales materials, sales kits, and playbooks, adapting them for different industries and decision-maker roles;
- prepare case studies: collect input from clients and account managers, structure information, and describe the "task — solution — results" connection;
- support speakers and events: gather factual information, build presentation logic, create presentations, write talking points and speech texts for webinars and conferences;
- work with data and analytics: set tasks for analysts, interpret research results, prepare industry reports "Avito Reports," and transform analytics into understandable marketing materials;
- interact with sales, product, analytics, and design teams: collect requests, coordinate, and adapt content to business tasks.
We Expect You To:
- have at least 6 years of experience in content marketing, focusing on SMB and Enterprise segments;
- be able to create content in various formats: landing pages, email sequences and digests, Telegram posts, educational courses, manuals, case studies, and sales materials;
- have prepared speakers and presentations: built presentation logic, written talking points and speech texts;
- be able to work with data: set technical specifications for analysts, interpret numbers, find insights, and form analytical reports based on them;
- have worked with reference and product materials and know how to simply describe complex technical and product features;
- understand the digital and media advertising market: key formats, CTR, CPA, CPL metrics, sales funnels, and the specifics of the B2B audience;
- independently manage full-cycle projects: from brief and information gathering to finalization, approval, and publication.
Working With Us Means:
- the opportunity to learn from a highly experienced manager who shares knowledge, supports team ideas, and assists in difficult situations;
- the opportunity to work with Avito's advertising solutions and analyze campaigns based on data;
- the opportunity to directly influence the quality of products and materials that the team brings to market;
- specialized training programs and participation in team projects;
- a hybrid work format and a strong distributed team with main locations in Moscow and Saint Petersburg;
- health care: from the first day of work, you will receive insurance with dental coverage, and a general practitioner and massage therapist are available at the office;
- a gym in the office and corporate discounts on sports.
