Head of Customer Acquisition Product Development | RocketHunt
Contacts
Reach out directly about this role
What you will do
Management of the full online sales funnel: experience in building strategy for acquisition and retention from the first touchpoint to sale, including optimization of User flow and impact on key business metrics
Forming a promotion strategy based on unit economics, managing LTV, ROI and DRR, ensuring profitability at the per-customer level, managing efficiency (ROI orientation)
Work with product and web analytics: advanced work with metrics (CR/CPA/CPS/CTR/Retention), analytics systems (GA, Yandex Metrica, Amplitude) and hypothesis testing tools (A/B tests, cohort analysis, CustDev), participation in product development based on data
Cross-functional collaboration: establishing effective communication between teams (marketing, product, IT, sales) to achieve common business goals
Fulfillment of the budget plan for the year/quarters/months: forming a budget plan together with agencies and bank teams, control and optimization
Presentation of the department's results to stakeholders
Our requirements for candidates
Higher education
Relevant experience in 360 media advertising / banks or brokers in similar roles
Proven cases of increasing sales through online promotion, control of end-to-end analytics and attribution
Product thinking and UX: understanding of UX/UI and the impact of interfaces on conversion
Experience working with big data and data visualization systems (Tableau, PowerBI, etc.)
High degree of independence and responsibility: result-oriented, advanced communication and negotiation skills
What we offer
Stable and transparent income: salary is discussed based on the interview results;
Hybrid or remote work format
Comfortable workplace: our modern office is located in the banking cluster, a 3-minute walk from Technopark metro station. There are a wide variety of cafes and restaurants nearby where you can have a diverse lunch with colleagues, change the scenery and "recharge";
An environment for your inevitable development: you will face challenging and interesting tasks using large amounts of data, we regularly hold trainings and webinars, you will have access to free corporate libraries of Alpina and business publications, discounts on foreign language courses;
Career growth: you will understand what it takes to move to the next level;
Team spirit: we have a friendly atmosphere and a team of the best professionals who are ready to share their expertise with you;
Care for your health: VHI program that includes dentistry and service at the city's best clinics, discounts on fitness club memberships, informal sports communities. There is also an in-office fitness gym;
Opportunities for diverse leisure: discounts on travel agency services, food, restaurants and bars, shops and beauty salons.
Working for a three-time best employer in Russia according to hh.ru, Forbes, RBC
AI literacy development program: tracks for working with neural networks from basic to advanced level
