Brand / PR Manager

Hello! We are Insperia — an online school for preparing for the Unified State Exam (EGE) and Basic State Exam (OGE) with 9 years of experience. During this time, we have helped over 28,000 students prepare for exams and annually educate over 10,000 schoolchildren in key subjects: Russian language, mathematics, computer science, chemistry, biology, and social studies.

We are building not just a school, but a strong EdTech brand and product ecosystem: — developing our own LMS — implementing AI in education — building content and media around the brand

Currently, we are focusing on building Insperia as a media-educational company and are now looking for someone to help us with this and be responsible for increasing brand awareness and demand.

What you will need to do: Your main task is to increase brand queries by 2–3 times in 6–12 months.

To achieve this, you will:

• Fully manage the PR direction from strategy to implementation
• Formulate the information agenda, search for and generate news hooks
• Control the presence of directions in the information field (ours and competitors') and analyze the results of PR campaigns
• Work with influencers and media personalities (from idea to agreements)
• Launch special projects and collaborations (videos, streams, online and offline events)
• Systematically work with the media: initiate publications and releases, develop contacts with journalists
• Participate in content creation with the team (creators, producers)
• Think about how to turn any project into reach and discussion (including UGC)
• Test hypotheses: what actually grows the brand, and what doesn't.

We are looking for someone who:

• Has at least 2 years of experience in PR agencies, media outlets, publications, or blogger agencies
• Has already executed projects with reach of 1M+ (and can prove it)
• Has worked with influencers / bloggers / media personalities
• Understands how the vertical content market (TikTok, Reels, Shorts) works
• Knows how to negotiate and bring collaborations to completion, as well as organize media placements
• Understands how to turn an event into a discussion (not just "something was filmed")
• Can offer ideas instead of waiting for tasks
• Quickly orientates themselves in a new audience (in our case, schoolchildren aged 14–17)
• Experience in EdTech or working with a teenage audience will be a plus.

What we are ready to offer:

• Salary (we are ready to discuss), and in the future, we are willing to add bonuses to the salary for meeting KPIs
• Remote format, we consider candidates from Saint Petersburg or Moscow, as shootings take place offline in these cities
• Flexible schedule: no strict start or end of the workday, the main thing for us is the result
• Opportunity to influence processes and see the results of your work
• Opportunity to influence the brand, not just "do tasks"
• Budget for experiments and projects
• Full payment of training if necessary
• Employment under an individual entrepreneur agreement (we compensate for the tax)
• A great team atmosphere and corporate events