Job details

Location: EU, Poland

Cooperation: B2B, Remote

Seniority levels: Senior

Languages: English - B2

Skills: Growth Marketing, B2C, web funnels, A/B tests

We are engaged in the development of IT products. We build mobile and web apps in the utilities category that help people enjoy a safer, more open internet.

Since 2020, our products have been supporting millions of people worldwide - and we’re just getting started.

We are looking for an experienced Growth Marketing Manager who will own and develop our web funnels.

This role is not about user acquisition or traffic buying.

This role focuses on improving web funnels as a revenue system. You will manage the web funnel from the first interaction through to purchase, identifying weak points, testing improvements, and scaling proven solutions. You will also collaborate closely with UA, product, creative, and analytics teams to improve revenue and conversion.

Responsibilities:

• own and improve web funnels for B2C utility products (from first interaction to purchase);
• work with quiz flows, pre-paywall steps, paywalls, and post-paywall screens;
• find growth opportunities inside the funnel: where users drop off, hesitate, or don’t convert;
• plan and run experiments to improve conversion and revenue;
• improve paywalls, offers, pricing, and messaging together with the creative team;
• analyze funnel performance and user behavior to understand what works and what doesn’t;
• scale successful experiments and stop the ones that don’t work;
• work closely with product, creative, and analytics to turn insights into changes;