Influencer Marketing Lead

Company: InvestEngine Location: United Kingdom Employment type: FULL_TIME

We’re looking for a high-performing, ambitious Influencer Marketing Lead to build and scale InvestEngine’s creator, influencer, and ambassador programme. This role will own the strategy, relationships, campaign execution, and performance reporting needed to make influencer marketing a meaningful acquisition and brand-growth channel. The ideal candidate combines strong commercial judgment with excellent relationship-building skills, understands regulated financial services marketing, and can turn creator partnerships into measurable growth.

Responsibilities

• Define and own the influencer marketing strategy across priority audiences, products, and campaigns.
• Build a pipeline of relevant creators, finance educators, content partners, affiliates, and ambassadors.
• Negotiate, manage, and maintain high-quality influencer partnerships.
• Plan and execute influencer campaigns from brief through launch, optimisation, and reporting.
• Work closely with Brand, Performance Marketing, Content, Compliance, and Product Marketing to ensure campaigns are effective, on-brand, and compliant.
• Develop clear briefs, messaging guidance, tracking links, disclosure requirements, and approval workflows.
• Monitor creator content quality, audience fit, commercial performance, and brand-safety risks.
• Own influencer performance reporting, including reach, engagement, CPA, funded accounts, AUA contribution, and learnings.
• Test new formats, creator segments, partnership models, and incentives.
• Build repeatable processes for sourcing, outreach, onboarding, campaign management, measurement, and renewals.
• Manage a team of 2-3 people.

Requirements

• Proven evidence of running high-performing influencer, creator, ambassador, affiliate, or partnership marketing programmes.