VIP CRM Lead

We are looking for a strong strategist who will take the company's VIP CRM direction to the next level. This is a role for someone who can see the big picture: from segmentation and customer journeys to scaling best practices across all regions of operation. 📌 Responsibilities: Develop and implement the CRM strategy for the VIP segment at the brand level Formulate and execute a plan for VIP communication coverage across key segments and scenarios Control and develop CRM chains in all regions Monitor the effectiveness of CRM communications and customer journeys Analyze metrics together with analysts, align results between regions Identify ineffective chains and initiate changes Ensure a unified approach to VIP CRM processes and standards Share successful cases among regional teams Search for and implement best market solutions in VIP CRM Test and scale effective CRM mechanics Coordinate with VIP Operations, Analytics, Product, and other teams 🎯 Qualifications: Ability to build LTV models and segment TOP clients beyond the NGR threshold Experience with RFM, behavioral clusters, product profiles (casino / sports / mix), lifecycle stages Experience with predictive models — setting technical specifications for analysts and critically evaluating results Understanding of personalization logic Experience in bonus design Conduct A/B and multivariate tests Proficiency in cohort analysis