CRM Manager (iGaming)

We are looking for a CRM Manager to help develop player communications, increase retention, and build effective CRM processes in international markets.

🎯 Key Responsibilities: • Develop welcome, onboarding, retention, reactivation, and win-back sequences. • Segment players and launch personalized campaigns. • Work with email, push, SMS, and onsite communications. • Set up automated scenarios in Customer.io. • Analyze CRM metrics, conduct A/B tests, and optimize campaigns. • Collaborate with product, bonus, and creative teams.

💡 What's Important: • Experience as a CRM Manager / Retention Manager. • Experience in iGaming, betting, or other B2C products will be an advantage. • Practical experience with Customer.io or similar CRM platforms. • Understanding of segmentation, retention mechanics, and key CRM metrics. • Analytical skills, hypothesis testing, and campaign optimization. • English for working with interfaces and documentation.

🌟 What We Offer: • Opportunity to build the CRM function practically from scratch. • International audience and work with multiple GEOs. • Influence on CRM strategy and product development. • Space for initiatives and experiments. • Competitive financial conditions — discussed individually.

📩 Interested in the opportunity? Message me directly — I'd be happy to share more details!