We are currently developing and strengthening our team, and we have an opening for you — Digital Marketing Specialist
Key Challenges and Responsibilities:
- Create a digital marketing strategy and a digital marketing plan for the product within the area of responsibility.
- Coordinate and directly participate in the implementation of the product action plan in accordance with annual marketing goals.
- Continuously monitor and evaluate the market situation and progress in achieving marketing goals. Make appropriate changes to digital marketing plans based on the information received, if necessary.
- Study the digital promotion of the Product among the target audience.
- Present digital promotional and informational campaigns during cyclical conferences, conduct training sessions and other activities to ensure a high level of product knowledge and marketing strategies among field force employees.
- Control the budget for digital marketing expenses in accordance with the allocated budget and marketing goals.
- Coordinate the work of the cross-functional team within product projects in the Employee's area of responsibility.
- Develop and maintain the content part, interaction mechanics of entrusted internet portals, sections, and landing pages (both company-owned and organized by the company on third-party platforms).
- Prepare reports for brand teams on a monthly basis on the results of content plan implementation with key conclusions and recommendations.
- Manage the work of agencies for material preparation: setting tasks, providing feedback, suggesting ways to increase interaction efficiency.
- Possess medical information about the brand: key messages, indications for use, competitive advantages, etc. – study cyclical conference materials.
- Analyze trends and best practices in the omnichannel communication market with healthcare professionals, email marketing; propose and implement innovations for AstraZeneca's communication campaigns.
You are an ideal fit for us if you have:
- Higher education (Marketing, Analytics, Mathematics)
- Marketing experience of 2+ years
- Fluent English
- Proficient MS Office skills (Excel, Word, PowerPoint)
- Experience working with a creative agency
We are ready to offer the successful candidate:
- The opportunity to build a career in a dynamic atmosphere of a leading innovative company with one of the strongest drug portfolios in the industry.
- Mobile communication compensation.
- A comfortable and stylish office in Moscow City.
