IThub is a community of like-minded people shaping a unique educational ecosystem that covers all stages of training specialists for the creative and IT industries: from college to university and additional professional education courses.
We help thousands of people find happiness in their profession, believe in the power of freedom and creativity, in the energy of creation and teamwork, in continuous development, reflection, and mastering new technologies.
We are trendsetters in the non-state education system in Russia, winners of the Edtechs Awards as "Software Segment Leader" and holders of the award in the "Leader in IT Talent Training" nomination, as well as an official resident of "Skolkovo". We have developed the innovative LXP IThub educational platform, which is among the Top 100 leaders in new educational approaches with the support of the Agency for Strategic Initiatives.
We are currently looking for a Product Marketer to join our team
What you will do:
- Conduct comprehensive research: analyze target audience, competitors, market trends, and pricing policy
- Segment the target audience, build a consumer profile (custdev) through in-depth interviews and surveys
- Identify potential niches and markets for product development
- Participate in demand testing and gather feedback for product refinement
- Develop a product marketing strategy
- Formulate unique selling propositions (USPs), value propositions, and key messages for different audience segments
- Develop communication messages and content for product launches
- Organize cross-functional interaction of departments within the marketing campaign implementation, including control over the creation of all marketing materials, website, organization of open days (OD) and webinars
- Coordinate work with external contractors (assign tasks, control execution)
- Develop sales funnels, monitor and analyze key metrics and funnel dynamics
- Analyze the effectiveness of marketing campaigns and communication channels (ROMI, CAC)
- Prepare reports on the results of marketing activities
What we expect:
- Project management
- Conduct desk research of the market, target audience, competitors, etc.
- Experience in creating and implementing marketing strategies
- Experience in creating product offers
- Advanced level in Excel and PowerPoint
- Experience using neural networks in work tasks
Conditions:
- Official employment in accordance with the Labor Code of the Russian Federation
- 5/2 work schedule
- Annual health check-up
- Financial assistance (social support for employees related to significant life events)
- Opportunity for free training for employees and professional development, as well as discounts for employees' children's education at IThub after 1 year of working in the company
- Interest clubs (Public Speaking Club, Book Club, Personal Brand Club, English Speaking Club, Artificial Intelligence Club, Skill Development Club, etc.), cool corporate events, and networking events
