Key KPIs

• Marketing attributed revenue across Business Units, based on 90-day cohorts.
• Qualified demand generated: MQLs and activated users.
• Activation rate from growth channels.
• Organic channel growth, including SEO and GEO.
• Regional user growth across priority markets.
• Event pipeline: MQLs generated per event and cost per MQL.
• Organic vs paid acquisition mix.
• Blended CAC by product and channel.
• CAC payback period.
• CAC:LTV ratio.

Requirements

• 4+ years of experience in growth marketing, acquisition, performance marketing, or a similar role.
• Proven experience in crypto, fintech, payments, trading, Web3, or a closely related digital product environment.
• Strong hands-on experience with paid acquisition and performance marketing.
• Solid understanding of CAC, activation, attribution, funnel conversion, LTV, payback, and unit economics.
• Experience building or improving channel strategy and channel mix.
• Understanding of organic growth, SEO, GEO, content-led acquisition, and website traffic growth.
• Experience managing external agencies, vendors, or performance partners.
• Ability to work with dashboards, campaign performance, agency reports, and acquisition data directly.
• Strong analytical thinking and ability to make decisions based on business impact.
• Experience working with cross-functional stakeholders, including Marketing, Sales, BD, Product, regional teams, and senior leadership.
• Ability to operate in a fast-paced, changing environment with imperfect processes.
• Strong English communication skills.

Nice to Have

• Experience with B2C digital products or high-volume user acquisition.
• Experience launching or scaling growth in LATAM, APAC, Europe, CIS, MENA, or other international markets.
• Experience with event-driven pipeline, field marketing, or event ROI.
• Experience with alternative acquisition channels in restricted or semi-regulated industries.
• Experience using AI tools in marketing, analytics, content, research, or operations.
• Previous experience in a matrix organization or multi-BU environment.

What We Offer

• Remote-first company — work from anywhere in the world.
• Fully flexible working hours.
• Extended time off: 20 paid vacation days + 12 bonus days per year.
• 100% paid sick leave.
• Paid English lessons via iTalki.
• Professional growth support: courses, certifications, and training programs.
• Real impact and ownership in fintech and crypto projects.
• Corporate benefits: EMCD product discounts and mining infrastructure access.
• Payment in USDT or 4Dev.
• Employment via Service Agreement.
• Compensation is not capped and is discussed based on your expectations and experience.