Head of Growth

EMCD is a leading technology company in the crypto industry, best known as one of the largest mining pools in Eastern Europe. We are expanding globally and building a comprehensive ecosystem of crypto services, including mining solutions, payment infrastructure, digital asset products, and enterprise-grade tools for businesses and institutions.

We are looking for a hands-on and highly analytical Head of Growth to lead scalable acquisition across multiple Business Units. This role combines growth strategy, paid acquisition, organic growth, regional expansion, and event-driven pipeline development.

The ideal candidate has strong experience in crypto, fintech, payments, trading, Web3, or a similar digital product environment and understands how to build acquisition systems in markets where standard growth playbooks do not always work.

This is not a brand marketing or purely strategic role. We are looking for someone who can work with data, channels, agencies, and teams directly — and turn marketing activity into measurable business outcomes.

Key Responsibilities

• Develop and improve acquisition strategy across multiple Business Units.
• Build and manage channel strategy across paid, organic, regional, and event-driven acquisition.
• Lead paid acquisition and performance marketing initiatives, with a focus on CAC, activation, payback, channel efficiency, and scalable growth.
• Audit existing acquisition channels and identify opportunities to improve performance.
• Manage, evaluate, and optimize external agencies, vendors, and performance partners.
• Define the right paid vs organic acquisition mix by product, market, and business priority.
• Support organic growth across SEO, GEO, content distribution, website traffic, and AI-driven discovery channels.
• Work with regional marketing teams to support growth in priority markets.