Marketing Manager

Company: PayDo Employment type: FULL_TIME

We are seeking an experienced Marketing Manager with a strong background in fintech. In this role, you will focus on product marketing, content strategy, SEO, social media marketing (SMM) and product branding to drive awareness, engagement, and growth across PayDo’s target markets.

Requirements:

• 4+ years of experience in B2B marketing
• Experience in fintech or with online payments. You understand how transactions and payment flows work
• Experience launching multichannel campaigns across social, email, paid ads, and other channels at the same time
• Cases in product positioning and messaging
• Strong content creation skills. You can write, brief, and review texts, visuals, and scripts
• English C1. You work in English daily: meetings, docs, copy
• Experience working with data. You use analytics to make decisions, not just to report numbers
• Experience managing paid advertising in Meta, Google, or similar platforms
• Strong project management skills. You can handle several things at once and meet deadlines

Nice to have:

• Knowledge of high-risk or regulated industries
• Experience contributing to product launches end to end
• Experience with marketing automation tools
• Knowledge of influencer or affiliate marketing
• Experience working with external agencies or freelancers: designers, copywriters, media buyers

What you will do:

• Plan and run multichannel campaigns across social media, email, paid ads, influencers, and partnerships
• Own product and subproducts launches end to end: messaging, visuals, channel plan, internal briefing
• Build and maintain analytics dashboards. Set up tracking, monitor key metrics, share conclusions with the team