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Поянина Янина Алексеевна
Russia1 month ago
150,000 – 350,000 RUB
per month
Reach out directly about this role
Grade
Head
Experience
from 3 years
Work Format
Remote
Employment
Full-time
By country
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We are developing our own digital products for the Russian and international markets. We are currently looking for a Head of Content Factory who can build a systematic machine for producing and distributing viral content. We need someone who can find working mechanics themselves, turn them into technical specifications, launch production, test dozens of hypotheses, and scale what works.
You can choose one or more of our products to work with, including: a VPN service; an AI agent in Telegram; B2C vibe-coding for entrepreneurs. Names will be revealed during the interview. You will independently choose promotion tools: micro-influencers, UGC creators, actors, AI generation, own account network, contractors, and other working mechanics.
Our goal: Within a year, to consistently achieve 10 to 12 million views per month across selected products, with the cost per 1000 views being 50–70% lower than through blogger advertising or targeted ads in the same niches. For US: 3–5 million, SaaS $30–50 MRR vs. RU $3–5.
Strategy and search for viral mechanics (ideas): determine which formats and mechanics are trending in the niche. Maintain an idea bank, analyze competitor videos that have gone viral, and translate found mechanics into technical specifications. Build a system for continuous hypothesis testing and scaling winners.
Building a content factory
Your task is not to do everything yourself, but to build a production conveyor belt capable of producing a large volume of content at a low cost. Experience in building an account network (3–5 accounts per product) and the ability to adapt videos for different platforms is important.
Create a flow of UGC content with the help of creators. Find suitable performers. Skillfully set technical specifications. Guide creators’ work to achieve viral video results. Build a working and scalable system. Analyze results.
You can independently build a system for purchasing and scaling micro-influencers with a total advertising budget of $50,000+. Select suitable influencers. Maintain statistics on authors and formats. Scale those who show results and stop working with those who do not provide the necessary economics.
Active use of AI. We need a person who has already integrated AI into daily content production and knows how to use it to increase volume and reduce cost.
Ability to convert content into sales. Understand the full funnel and be able to influence the final result in the form of targeted actions. Experience with Manychat or similar is mandatory.
If you've read this far and realize that you are exactly who we need — apply.
And see you at the interview!
