from 100,000 ₽
About the Company and Role
We are a company in the dietary supplements niche. Sales are conducted on Wildberries and Ozon. We are launching a new direction and are looking for a person to build a separate content factory from scratch: their own team, their own processes, their own system.
The factory is being built for a specific brand from our portfolio. You will be responsible for the content and sales generated by your factory for this brand, from video production to buybacks and economics.
We are looking for not a creative with ideas, but a strong producer and manager who will build production from scratch and be responsible for the content's impact on sales, not just reach.
Main Task
Quickly assemble a team of creators and bring them to sales at a target ROAS, so that the factory can operate and scale.
Results are needed quickly: we expect the first measurable sales result within the first month. The conditions for creators are currently as favorable as possible, so launch speed is important, not a long ramp-up.
Initially, the format involves a hands-on approach.
Responsibilities
- Be responsible for the effectiveness of the content factory and its contribution to sales.
- Analyze the entire funnel and increase conversion at each stage.
- Calculate the unit economics of the direction.
- Formulate, test, and scale hypotheses: hooks, offers, formats, presentation, combinations.
- Quickly scale working formats and disable those that do not yield results.
- Control deadlines, quality, and regularity of output.
- Organize daily data collection and weekly reviews with decisions: what to scale, what to change, what to stop.
What needs to be done (primarily quickly)
- Find creators and launch them quickly — this is the main task at the start.
- Select, adapt, and guide creators to stable sales results.
- Connect creators to the main channel where briefs, tasks, and processing are managed, and ensure regular output.
- Track creators' sales results and ROAS: strengthen what works and disable what does not yield results.
Requirements
- 2–3+ years of experience in content production or managing a content team.
- Experience managing at least 30 creators simultaneously (a strong plus would be 100+).
- Own base of creators who can be quickly connected and launched is a significant advantage.
- Experience building content production from scratch and quickly launching work with creators.
- Understanding of Reels, Shorts, VK Clips, TikTok, and UGC content mechanics.
- Clear understanding of how content drives sales, not just reach, and how reach converts into buybacks on the marketplace.
- Understanding of ROAS, margin, and unit economics; understanding that economics must work out on the first purchase, not on projected LTV.
- Implemented case studies with results in numbers: sales growth, ROAS reduction, margin increase.
- Readiness to work hands-on at the start: personally find, launch, and manage creators.
- Ability to build work in such a way that results are achieved with a minimum number of people and maximum efficiency.
- Systemic approach, analytical thinking, independence in decision-making, and readiness to be responsible for results; ability to report risks in advance.
Will be a plus
- Experience in dietary supplements, beauty, fashion, FMCG, e-commerce, or promoting products on marketplaces.
Conditions
- Remote work format.
- Cooperation under a private contract/sole proprietorship, with a possible transition to an employment contract.
- Fixed salary + KPI, terms to be discussed with the finalist.
- Direct impact on results.
If you are ready to build a content factory from scratch and be responsible not for reach, but for sales and economics, we await your application!
