Title: Head of Marketing, EksmoDetstvo Editorial
Company: Eksmo Publishing House
Location: Moscow
Experience: 3 to 6 years
"EksmoDetstvo" is the children's editorial department of Eksmo Publishing House. We create books that become a child's first love for reading: from picture books for toddlers to series that schoolchildren and their parents eagerly await. Our portfolio includes children's brands known throughout the country.
We are looking for an experienced manager to build the editorial department's promotion strategy and lead a team of 25 specialists (branding, PR, digital promotion).
Responsibilities
- Develop and adjust the editorial department's marketing strategy, considering the market and competitor activities;
- Manage a team of 25 specialists (4 heads of departments reporting directly: branding, PR, digital);
- Be responsible for the marketing budget: planning, expenditure control, effectiveness assessment (ROI);
- Build and optimize departmental business processes, implement automation;
- Present marketing initiatives to management and key partners;
- Build communication between editorial departments and marketing;
- Monitor trends in the children's literature market and implement current promotion tools;
- Recruit and develop the department's team.
Requirements
- Higher education (marketing, economics, journalism/publishing);
additional marketing education or MBA is a plus;
- 5+ years of experience in marketing, with 2–3 years in a management position;
- Experience as Head of Marketing / Deputy Marketing Director / Marketing Director;
- Experience in the publishing business, media, or FMCG; experience with children's products/content or in retail will be a big plus;
- Proficient in Word, advanced Excel (pivot tables, formulas); knowledge of 1C, BI systems, CRM, web analytics services will be a plus;
- English language Upper-Intermediate and above is welcome;
- Leadership, systematic thinking, stress resistance, results orientation, creativity;
- Understanding of the specifics of the children's and parent audience, readiness to work at the intersection of creativity and commerce.
We offer
- Large-scale tasks and work with well-known children's brands in the editorial portfolio;
- Real influence on the editorial department's marketing strategy;
- Stability of a large company — a leader in the publishing market;
- Voluntary medical insurance (DMS);
- Discounts on the publishing house's books;
- Corporate training;
- Professional growth opportunities;
- Occasional business trips (up to 10% of working time) — book exhibitions, fairs, regional meetings.
If you want not just to promote books, but to shape how the new generation will learn to love reading, we will be happy to meet you!
Skills: Team Management
