Performance Marketing Manager

• hh.ru and Avito Rabota as performance channels: vacancy promotion strategy, paid services and auctions, regional and profile budgets, analysis of response and hire cost, budget redistribution between platforms;
• Yandex Direct: campaign launch and management, strategy by campaign types and geo, optimization for conversions at different funnel stages, dynamic campaigns on vacancy XML feeds;
• VK Reklama and other social networks: segmentation, look-alike based on funnel events, remarketing based on database;
• Hyperlocal campaigns for specific distribution centers and clusters of stores with staff shortages;
• Integration of advertising accounts with call tracking systems (ATS) along with analytics and development: transfer of conversions and offline conversions, pixels and events, audience synchronization;
• UTM tagging according to standards and end-to-end reporting from click to hire;
• A/B tests of ads, vacancy texts, and landing pages;
• Programmatic and banner placements for reach in shortage geo areas, traffic quality control, post-view and post-click analysis;
• Briefing contractors on creatives, adapting layouts for platform formats

Experience: 3 to 6 years

• From 3 years in performance marketing with own budgets of 10 million rubles or more per month across all channels combined;
• Practical experience promoting vacancies on hh.ru or Avito Rabota: paid services, auctions, response analysis;
• Yandex Direct: semantics, strategies, adjustments, dynamic campaigns;
• Web analytics and S2S attribution: transfer of conversions from CRM or ATS to advertising accounts;
• Understanding of auction mechanics and anti-fraud;
• Channel unit economics: cost per response, hire, offer acceptance;
• A/B methodology

Will be an advantage

• Experience in mass recruitment;
• Programmatic;
• Working with CPA networks and performance-based contractors;
• SQL or Python for data extraction and reports

Location: Moscow

• Employment according to the Labor Code of the Russian Federation, competitive salary;
• Hybrid work format;
• Convenient office near "Dobryninskaya" metro station;
• Comprehensive medical insurance package, including international coverage and dental care;
• Life and health insurance;
• Discounts in X5 retail chain stores: "Pyaterochka", "Perekrestok";
• Prime-zone privilege program (discounts on goods and services and special offers from partner companies);
• Vibrant corporate life with numerous events, contests, and opportunities for creative self-expression