Head of Trade Marketing Department for Mass Market Channel

What you will do:

• Develop customer demand stimulation strategies by sales channels in accordance with the Sales Department's objectives.
• Formulate, communicate, and implement an annual/quarterly sales support plan for key clients in the area of trade marketing and merchandising.
• Communicate trade marketing plans to sales staff, including Key Account Managers (KAM).
• Develop and agree on trade marketing priorities for KAM with subsequent execution within client agreements.
• Monitor trends and best practices in trade marketing and adapt solutions to the needs of the category/channel.
• Initiate, implement, and analyze the effectiveness of marketing programs and activities aimed at stimulating demand.
• Develop and coordinate projects in category management and special projects for customers.
• Plan the budget for channel promotion: effective resource allocation, ROI control, monthly forecasting, and phased expense distribution.
• Participate in the management of suppliers of advertising materials and marketing services to ensure the quality and uninterrupted provision of services.

What we expect from you:

• Completed higher education.
• At least 3 years of experience in a similar or related position in FMCG/OTC.
• Confident command of the English language.
• Experience in implementing category projects, experience in planning and budget management.
• Experience in conducting successful negotiations with clients, building effective interaction with sales and KAM.
• Proficient PC user, including knowledge of MS Office suite (Excel, PowerPoint, Word, Outlook).

What we offer:

• Competitive salary and annual bonus.
• Voluntary medical insurance program for you and your loved ones, with full reimbursement of medical expenses.
• Company car or compensation for its use.
• Guaranteed life insurance, so you can be confident in your future.
• We reimburse expenses for healthy eating and sports, because we care about your well-being.
• We compensate for the use of mobile communications and internet access.
• We have employee recognition programs, your achievements and contributions are always noticed and appreciated.
• We hold regular events to maintain health and well-being.