Lead UA

Severex

Senior

Full time

Negotiable

Remote

Severex is a mobile product studio developing casual puzzle games and utility applications used by millions of users worldwide.

We are looking for a Lead User Acquisition to take ownership of our performance marketing strategy across both gaming and subscription-based utility products. In this role, you will lead and scale a UA team, drive growth across major acquisition channels, and combine strategic leadership with hands-on campaign management.

What are you working on?

• Genres: Puzzle, Word Games
• Platforms: Mobile, iOS, Android

For which tasks (responsibilities)?

• Management:
  • Ownership of a team managing acquisition across channels: Applovin, Meta, Tik Tok, Unity, Google, Mintegral, Moloco, ASA, rewarded networks, etc.
  • Leading a team of 3+ people: task allocation, prioritization, and regular 1:1 meetings.
  • Improving internal processes, including involvement in automation and reporting development.
  • Regular syncs with ad network account managers.
  • Aligning on priorities and performance reporting with the CMO
  • Monitoring team-level campaign efficiency and identifying growth areas.
• Hands-on responsibilities as a UA specialist:
  • Independently managing campaigns across all UA channels.
  • Plan, launch, and optimize user acquisition campaigns across multiple channels, taking full hands-on responsibility.
  • Working with a portfolio of IAA puzzle games subscriptions apps.
  • Build and execute full-funnel growth & UA strategies optimizing creatives, targeting, and bidding strategies.